One Direction's fragrance wins award | MarkMeets | Entertainment, Music, Movie, TV & London Film Premiere News

One Direction’s scent You & I was crowned best celebrity fragrance at the Fragrance Foundation UK Awards Gala Dinner in London.

The band – made up of Niall Horan, Louis Tomlinson, Harry Styles and Liam Payne – released their fragrance You & I last year, which was honoured during the gala dinner held at the The Brewery in East London.

The band weren’t the only popstars to have their scent praised during the event, with Cheryl Fernandez Versini’s fragrance Stormflower also picking up the award for best launch.

The prestigious ceremony – which was attended by stars including Paris Hilton and Richard E Grant and featured a performance by former ‘X Factor’ contestant Rebecca Ferguson – was held in honour of the charity Look Good Feel Better.

A host of luxury brands were also honoured during the evening with Yves Saint Laurent picking up the Best New Female Fragrance award for Black Opium and Jimmy Choo bagging the Best New Male Fragrance Award for Jimmy Choo Man.

Yves Saint Laurent also won the Best New Male Fragrance in Limited Distribution for Splendid Wood, while Dior took home the female equivalent for Dior Rose Elixir Pre?cieux.

The french label then bagged the Best New Media Campaign prize for their latest Dior Homme Eau for Men ads, while Jo Malone London won Best New Media Campaign for a women’s fragrance for their Wood Sage & Sea Salt scent.

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