Apple’s new Watch adverts put the spotlight on hands-free use

2015-10-06

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Smartwatches should perform errands that mobile phones discover troublesome, for example, following your heart rate, taking care of satelitte navigation or making payments.

These are the situations that Apple has decided to delineate with an update of Apple Watch TV promos.

Smartwatches additionally have their drawbacks, then again, including warnings that intrude on and occupy from whatever else you are doing. Apple endeavors to transform that into a positive in its Date commercial above, yet it just appears to be constrained and imagined.

Taken as a set, the six vids are uneven in their execution, yet their motivation is the thing that brings together them. They show the potential handiness of a smartwatch to sum things up, absorbable vignettes that spotlight some element.

Given the cover with Android Wear usability, it’s even doubtful that these advertisements help proselytize the whole smartwatch business sector to a still-new customer group of onlookers.

capabilities in addition to Apple Pay and Maps.


The first two ads, “Sing” and “Date” feature people using Apple Watch’s messaging capabilities to live their lives. In “Sing”, the user sends someone an audio message of a song he’s singing.


In “Date”, actress Lake Bell, who is the narrator of the iPhone 6s commercial, enjoys a night out and is updated on her child via Messages.


The second two ads, “Train” and “Cycle”, showcase the Apple Watch’s fitness capabilities. In “Train”, boxer Gennady Gennadyevich Golovkin can be seen checking his heart rate as he air boxes.


In “Cycle,” a user is completing their indoor cycling exercise and watching it get recorded by the Apple Watch.


In “Ride”, a user is shown driving around until they stop to ask Siri for directions. The Apple Watch then provides directions to her destination and she departs.


Finally, in “Sprinkle”, a mother carrying a child is shown using her Apple Watch to pay for more ice cream after one of her daughters drops her ice cream.

Picking among them, the Ride video is effortlessly the most delightful as far as shading and geometry, while the Sprinkle spot highlighting Apple Pay by means of the Watch is the most relatable.

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