How Your Business Can Give Back to the Community

When you run a business it can be easy to focus on your profits and forget everything else. After all, you are in business to make money and that should always be your primary focus.

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If you don’t make money then your business will go under and your employees will be out of a job. However, as part of the growth of your business, you need to consider how you are giving back to the community.

Provide Internships

Providing internships is one of the most important ways in which you can give back to your community. You can partner with academic institutions in your community to offer students internships when they leave college or during their summer break.

Internships are a great way to get younger members of the community involved in your business and to teach them important life skills.

When offering internships you should make sure that they are high quality. They should offer reasonable compensation and teach the right skills to those who wish to enter into the industry of your business.

Make Financial Donations

Another way in which you can have a purposeful business and make a significant impact on your community is by making donations. Donations can go a long way in benefiting the community depending on what you give money towards.

You could give vouchers to needy children or families in your community who have difficulty accessing all the supplies they need for their daily life.

Financial donations are a very tangible way in which you can show your support and care for members of the community.

In addition to financial donations, you may also want to consider donating some of your products as well. If you’re in a business that sells products that community members, schools, or offices will find valuable you can do giveaways.

Respond Quickly

For one reason or another, the community where your business resides may experience some sort of tragedy or loss.

Always be there for people in your community when they need you the most. Try to be the first to respond and help make things better for members of the community experiencing tough situations.

Offer Discounts and Deals

Discounts and deals are something you can offer to community members at any time. If you’re a business that interacts with a lot of people outside of your community, you can make your local community feel special by offering them discounts that you don’t offer other customers.

Sometimes you need to get press for the occasion. This is not to say that you should only do things if you’re going to get exposure.

You need to create a balance where you get press for your contribution and also keep some donations private. When you do this it will allow the word of mouth marketing to promote you instead of directly going to the press.

Go, Green

Going green is one way in which you can improve the image of your business very quickly. This is especially important if you are in an industry where becoming sustainable is not difficult and will not affect your profit margins.

Being a sustainable company is often viewed as a way to give back to the worldwide community and it will resonate with your local community as well.

Start small and then expand your efforts to go green in as many ways as possible. Many consumers only purchase from businesses that are environmentally friendly. Some businesses prefer to do business with companies that consider the environment.

Take Care of the Community

Taking care of your community is essential. As a business it is often your community that supports you. You need to make sure that you are giving back in as many ways as possible.

There’s no need to break the bank but when you are giving back it should make an impact. One way to make sure that you always have the budget for giving back is to incorporate it into your yearly financial planning for your business.

This way you will always have a certain amount set aside to do your community outreach. Prepare a calendar of events for your community outreach so that you can stay organized.

Liaison with those in your organization who want to participate in your outreach plans. Then correspond with other businesses in the community if necessary to get your projects off the ground.