'Choose to Smile': a new short film by Coca-Cola

Have we forgotten the first thing we ever learnt? ‘Choose to Smile’: a new short film by Coca-Cola

To mark the launch of a new campaign by Coca-Cola that is inspiring people to Choose Happiness, the brand has created a new heart-warming short film, Choose to Smile, reminding us about the power of a smile.

We wanted to get behind this as the film is based on the observation that before we learn to crawl, walk, or talk, we learn how to smile. It highlights the thought-provoking insight that children smile up to 40 times more than adults do. Somewhere along the way, smiling can be forgotten as we enter into adulthood.

Having stood for happiness and optimism since the very first drink was created 129 years ago, Coca-Cola is encouraging people to take action and choose happiness, starting with the power of a smile – the simplest act that can provoke happiness.

Here is the cute video that they have released that features laughing babies!

The film was made by Ogilvy and Mather Amsterdam. It features original lyrics written by Jesse Ridder and performed by Huib Koch, both of Ogilvy and Mather Amsterdam.

Let’s choose life with a smile #ChooseHappiness