Pro Tips On How To Sell Your Artwork In The Market

As an artist, your goal is to sell as much of your artwork as possible. However, this may not be as easy as you think especially if you don’t market your work properly. The key to selling art like crazy is marketing yourself out there.

Here are our expert tips on how you can sell your art.

1. Market yourself

We can never get tired of emphasizing this point. Focus on marketing yourself. People will only know of your existence or your artwork if you market yourself. Thanks to the development of technology, there are plenty of ways artists can market themselves and their artwork. For instance, social media offers the best platform. It can help you reach a broader audience and make more sales. You can choose social media platforms, such as Facebook, Instagram, or Pinterest to market your artwork. For best results, you can also choose paid advertising.

2. Identify your target audience

It is less likely that every person will like your piece of art. That’s why it is crucial for you to find the people who will be interested in your work. These are your target audience. What is their age group? Are they from a middle-class or affluent background? Where can you find them? These questions you need to ask yourself when identifying your target audience.

If you make animal portraits, then it’s obvious that your target audience will be people who love animals. However, don’t just limit yourself to your “core market”. Some people can still buy your art even if they don’t fall in the category of your target audience.

3. Identify where you want to sell your art

There are many platforms you can opt to sell your art. You can choose to sell your art at galleries or sell them at online marketplace. You can also decide to create your own website and sell your artwork there. It all depends on your needs and what you feel is more convenient. However, selling your artwork at an online marketplace offers more benefits because these online marketplaces already have numerous people looking for art pieces to buy. So you can easily find a buyer. What’s more, it is pretty straightforward and fast.

4. Describe your artwork

One of the most common mistakes new artists make is failing to give a brief description of their artwork. This can affect their sales. If you want to sell your art, it is advisable to write one or two sentences describing your art. You need to tell the buyer how that piece of art can impact their lives and what inspired you to make the art. This can help the buyer make a buying decision and end up buying your artwork.

5. Build an online presence

Having a compelling online presence is essential for artists. Build a user-friendly website showcasing your portfolio, allowing potential buyers to explore and appreciate your art. Ensure your website is visually appealing, easy to navigate, and includes an online store for seamless transactions. Regularly update your website with new pieces, blog posts, or behind-the-scenes glimpses to keep your audience engaged and interested.

But the question remains: how do you market yourself effectively on these platforms? The key is to consistently share your story and your art, engaging with your audience in a way that feels authentic and true to your style.

6. Lastly – Price your artwork accordingly

If you want to sell your art, you need to price it reasonably. Don’t overprice or under-price it. Sell it at a price that you make a profit, while still attract more customers. When pricing your artwork, consider the cost of materials used to make the artwork.

Conclusion:

Selling art is not just about creating beautiful pieces; it’s a strategic blend of creativity and marketing prowess. By diligently following these expert tips, you can elevate your art business to new heights. It is no secret that selling art online or through gallery can be pretty difficult, this is why we give you expert tips that can help you sell your art and make a decent income out of it.

Market yourself effectively on social media platforms, identify and connect with your target audience, choose the right platforms to sell your art, describe your artwork compellingly, and price your creations reasonably. Remember, success in the art world requires both talent and business acumen. Stay passionate, stay persistent, and watch your artistic endeavors flourish into a fulfilling and lucrative career.

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Dan Dunn

Executive Managing editor

Editor and Admin at MarkMeets since Nov 2012. Columnist, reviewer and entertainment writer and oversees all of the section's news, features and interviews. During his career, he has written for numerous magazines.

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