What are the Key Drivers Of Company Culture

What is Culture and Who Drives It?

Table of Contents

When you think about culture, most people are thinking about: management style (39%), employee experience (30%) and company reputation (18%). Which are most impacted by: business owners (45%), business executives (23%) and the employees (21%). Where 63% say business owners are the MOST important driver here, not executives or employees (which is a little surprising, as many owners are not often visible within the company).

What is the Outcome of a Good Culture?

Driving a good culture empowers people (43%), delivers business results (25%) and promotes good teamwork (22%). And, the benefits therefrom include: shared goals between management and employees (47%), connecting employees to its customers (24%) and fosters a collaborative environment (18%). Which in turn, drives productivity (39%) and improves morale (39%).

It All Starts With Recruiting

It all starts with hiring the right people who fit your culture, right from the start (91%), as it is difficult to get people outside of your desired culture to change. When recruiting employee candidates, you can best assess their fit for your company culture through: personal interviews (91%), employee feedback (64%), observing their interaction with staff (56%), calling their references (49%), hiring on a trial basis first (43%), reading their social media conversations (42%) and having them take a personality test (37%).

Knowing What is Most Important to Employees

Employees are motivated by having trust in strong leaders (44%), more transparency around key issues impacting the business (21%) and more control in their day-to-day decision making (21%). Employees are most interested in enjoying their work environment (91%), being mentored (90%), having advancement opportunities (83%), getting training and continuing education opportunities (80%) and flexible work hours (66%). At the time of the survey, only 30% thought telecommuting, working from outside of the home office, was important here. But, that was before COVID, and that number may have increased since then, with people getting more comfortable working from home.
. . . And Not Letting Key Hurdles Get in the Way

The key obstacles and challenges to driving culture are: making sure you practice what you preach (43%), maximizing culture and profits at the same time (34%) and trying to make everyone happy, which is nearly impossible (18%).
Measuring Culture is Critical to Success

Like with any business decision, you can’t manage what you don’t measure. So, you need to be measuring your company culture, to make sure your company culture is improving towards desired outcomes. The companies in this study that had a strong culture, had a net promoter score (NPS) of 8.4 (out of 10), based on employee feedback about their company. The companies that had a weak culture, had an NPS of 6.2. With the average company having an NPS of 7.4. So, if you are below 7.4 when you test your own employees, you most likely have a culture problem on your hands.

Be sure to incorporate these learnings into actionable strategies within your business.

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Sarah Meere

Executive Editor

Sarah looks after corporate enquiries and relationships for UKFilmPremieres, CelebEvents, ShowbizGossip, Celeb Management brands for the MarkMeets Group. Sarah works for numerous media brands across the UK.

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