Angelina Jolie to launch new clothing and jewellery brand Atelier Jolie’

Movie actress Angelina Jolie is launching a clothing and jewellery brand.

The ‘Tomb Raider ’ star is branching out from her roles as an actress, director and human rights campaigner as she has apparently applied to trademark the upcoming business under the name Atelier Jolie.

The 47 year-old mum-of-six’s new plan: “Angelina has been working on this project for well over a year and she hopes the trademark will be approved so she can move forward in her new venture.

“The trademark covers everything from custom-made jewellery to couture clothing and tailoring.

“She is a huge advocate for sustainable fashion and this is something the brand will have a major focus on.

“The plan is still very much in its infancy but the wheels are in motion.”

Angelina’s brand will also produce household linens and provide “other services”.

The actress has children Maddox, 21, Pax, 19, Zahara, 18, Shiloh, 16, and twins Vivienne and Knox, 14, with her ‘Fight Club’ actor ex-husband Brad Pitt, 59, with whom she is still embroiled in a bitter legal dispute over a vineyard they bought before they married.

Angelina Jolie is an Academy Award-winning actress who rose to fame after her role in Girl, Interrupted, and sources suggests her new venture may focus on sustainable fashion as Angelina – who is thought to be single while Brad has been dating jewellery designer Ines de Ramon, 30, since late last year – has spoken in the past about her love of the trend.

She revealed about trying to get her six kids to understand the importance of the subject: “I invest in quality pieces and then just wear them to death.

“Boots, a favourite coat, a favourite purse, I don’t change things often, you know?

“That’s one of my things. Enjoying your vintage pieces, if you have them, and rediscovering some vintage shops seems like part of the way forward.”

Angelina also told how her children upcycled her old gowns when they appeared with her at the 2021 premiere of her ‘Eternals’ film, with Zahara wearing a silver Elie Saab gown her mum wore to the Oscars in 2014 and Shiloh in a gown her mum had sported while helping at a Women For Bees entrepreneurship project in France.

Angelina said on the red carpet of the 86th Academy Awards: “My kids are all mixed with vintage, and in my old Oscars dress.

“We did all vintage and upcycled my old stuff.”

Angelina will feature in four upcoming films including ‘Every note played’.

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Scott Baber
Scott Baber
Senior Managing editor

Manages incoming enquiries and advertising. Based in London and very sporty. Worked news and sports desks in local paper after graduating.


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