How AR and VR are Transforming the Entertainment Industry

The Reality is Entertainment is Changing

Augmented reality (AR) and virtual reality (VR) replace or augment visual perception with digital elements. AR augments the physical world with digital features, whereas VR immerses the spectator in a virtual world. It is vital to note that these categories cover a vast spectrum of technologies, each with its creation processes, such as computer rendering, photography, and filmmaking.

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Either way, both AR and VR can create a new experience for all, and these technologies are revolutionizing the entertainment industry. Here are some ways this technology is changing how we consume entertainment.

Music

Music is a sensory experience. Music consumers and creators increasingly demand immersive and interactive experiences, prompting an urgent request for creative designs, models, and technologies. Because technology constantly evolves, virtual reality will continue to revolutionize how we perceive music. And not just music, but also music videos.

Numerous musicians have begun to embrace this new way of reaching out to their audience through audio and visual content. Aside from that, specific music festivals collaborate with firms that provide VR headsets to all festival-goers, allowing them to add another layer of interest to their entire festival VR experience. Not only that, but others who wanted to go but were unable to do so may now experience the event from the comfort of their own homes, thanks to VR technology.

Museums

AR mobile technology has the potential to make exhibitions far more interactive, amusing, and valuable than in the past. As a result, they can be used to entice additional visitors. Many museums are introducing VR-based apps to allow people to experience their museums through a computer or mobile device, becoming entirely immersed in their exhibits and interiors through a VR headset. Virtual museums are accessible from anywhere on the planet. This can also be highly beneficial in modifying the perception of museum visitors.

Theme Parks

If virtual attractions aren’t for you, how about a real-world attraction with an XR twist? VR water slides and theme park attractions are one entertaining example. Therme Erding, a water slide park in Germany, includes a VR slide that transports riders to numerous virtual settings as they glide down and around the chute using custom-made waterproof VR headsets. Adding VR to a real-world experience may sound crazy, but it makes solid commercial sense. Moreover, it provides parks with a fresh approach to attracting people without the high cost of establishing a new ride.

Film

There is no path that cinema filmmakers, actors, and producers have yet to take. Still, we have yet to achieve the pinnacle of what movies can genuinely offer us. Consumers want the immersive experiences that AR and VR technologies can provide. This is something we see in movies. VR allows audiences to become a part of the film they are viewing. This provides an extra dimension of intrigue. Essentially, audiences can watch a movie from the perspective of the characters in the film. Isn’t that fascinating? The IMAX franchise hopes to make this more mainstream in the coming years.

Art

The expanding public interest in virtual reality art galleries and modern artists’ continued explorations with the new medium makes it an appealing undertaking. For example, the ArtScience Museum in Singapore has a permanent gallery space outfitted with cutting-edge VR headsets and controls. In addition, the gallery routinely exhibits VR artworks by world-renowned artists, institutions, scientists, and film festivals to promote creativity, curiosity, and exploration.

The future AR/VR gadgets will give personalized, accessible, and well-designed experiences. As these factors take hold, a platform shift is on the horizon. The form factor of our beloved consumer gadgets will shift as immersive technology and AR capabilities advance, and we will never look back. In a few years, we may check our phone messages using augmented reality technology and scrolling through social media with smart glasses.

We are at the vanguard of a whole new type of computing that has the potential to fundamentally alter how humans interact with media and digital information. Our realities are increasingly becoming augmented, virtual, and mixed, resulting in a more immersive and stimulating environment around us. These emerging technologies can alter how we think, develop, and create — not to mention experience — everything from films and games to structures and cars, training, and learning. So there’s a lot to look forward to.

Author Profile

Dan Dunn

Executive Managing editor

Editor and Admin at MarkMeets since Nov 2012. Columnist, reviewer and entertainment writer and oversees all of the section's news, features and interviews. During his career, he has written for numerous magazines.

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