How competitive is the bingo industry speaking in business terms? What promotions do they offer to achieve success in the entertainment market?

Bingo is undoubtedly one of the oldest and most popular gambling games all over the world. It has managed to effectively evolve throughout the years and adapt to our increasingly digitalized era. Many people can be found playing roulette, blackjack, slot machines, and yes, even bingo games thanks to the advancements in technology. Nowadays you can find people of all walks of life enjoy an assortment of different gambling games on their tablets and cell phones wherever you are, whether it be from the comfort of your own home to a hotel room. All you need is a functioning device and a suitable internet connection and you’re ready to go.

No reputable gambling gaming site would be complete without the classic that is bingo. It is a timeless game beloved by millions of players.

It is clear to many that gambling is currently in a pretty good spot right now. Practically most casinos have expanded their business models into the online environment, thus allowing gradually more and more people to try various gambling games.

However, many casino business owners might still look at bingo games with a certain degree of scepticism. Nowadays, bingo playing is often associated with senior citizens playing in poorly lit room with slow-playing music. However, the truth is that bingo remains to this day as beloved and played as ever before. However, the key question is another: How can your online casino stand out from the rest? What do bingo services offer that makes people want to return and keep on playing on your site?

Bingo and the history behind it.

In order to understand what has made bingo gaming so popular ever since its creation, it is necessary to understand what bingo is, when and how Bingo was created and how it became so popular in the first place. Even though most people know and even have played some version of bingo at some point in their lives, it never hurts to explore what Bingo actually is and how does it work.

Bingo is a lottery-based game. All players are handed in a card with numbers. A speaker then calls out a selection of randomly picked numbers and if these random number match those on the player’s card, then that player must yell Bingo! If the numbers on the card do indeed match those called out by the speaker, the winner takes the jackpot home.

Bingo as a game dates back all the way to the 16^th century in Italy as a game called ‘‘Lo Giuco del Lotto D’Italia’’. In the 18^th century, Le Lotto reached France, effectively popularized as a game for the wealthy elite and eventually spreading across all Europe and to the USA. Bingo as a game understood today comes from toy salesman Edwin S. Lowe. He released a card game based on his experiences with Lotto card games in carnivals where winners would yell beano! In order to stand out, he named his game Bingo! Not only would the game become a success, it would eventually prove successful enough to become a home staple and spread all over the world to our current days.

Variations of Bingo

Bingo itself is not just a static game played only through a single set of rules. In fact, Bingo has many different variations that add interesting changes to how the game is played.

The more classical type of bingo is played with 75 numbered balls; however, there are other variations that play with 30 balls or even 80 or 90 balls. Changes in the amount of balls used influence the length of the game and the types of cards used.

There are also certain variations on regards to the rules. Examples of these would be U-Pick-Em bingo, demise bingo, coverall bingo or Gold Mine Bingo. All of these different variations help make the game exciting and adds layers that help it from becoming static and tiresome.

Digitalization of Bingo

After the 1960 Betting and Gaming act and launch of Mecca Bingo, the game managed to continue thriving and evolving until it reached its next logical step: Digitalization.

The first released form of digital bingo appeared in 1996 with the launch of Bingo Zone. Ever since, bingo has continued to benefit from numerous forms of digitalization progressively throughout the decades. Providers offer better quality services, offers and bonuses to continuously attract new clients. Between 2018-2019, Bingo generated revenue of 1 billion pounds in the UK with figures expected to rise in the upcoming years, thus proving that bingo remains as popular as ever before.

For instance, websites like Costa Bingo offer enticing offers that allow players to enjoy different kinds and varieties of bingo games that cater to the bettor’s taste, enabling them to play to their hearts content. Other noteworthy bingo developers include Red Raking Studios, Evolution, Wazdan and BELATRA just to name a few. In short, the industry of online bingo is still thriving and new technological prowess allow the industry to thrive and evolve.

What makes a bingo-provider successful?

For a bingo provider to maintain business, studios need to provide the best services possible with multiple forms of bingo available and making the best possible use of their technological advancements as possible. Bingo players nowadays expect more personalized themes and gaming experiences.

Game variation is also a factor to take into account. The more freedom of choice offered by bingo providers to their customers, the more traffic they will have from engaged bettors. Players look for variety in order to add excitement and change to their games.

Technological advancements are also required to enhance their respective bingo experiences. Many bettors will appreciate features such as VR-technology, use of cryptocurrency and blockchain technology for deposits, and live games that allow players to interact with other fellow users in a room.

Bonuses and multiple offers such as welcome and loyalty rewards are also requirements needed to maintain long-time players and attract newcomers. Players will naturally flock to those providers that offer the most beneficial deals and give them the most reasons to remain.

Author Profile

Dan Dunn

Executive Managing editor

Editor and Admin at MarkMeets since Nov 2012. Columnist, reviewer and entertainment writer and oversees all of the section's news, features and interviews. During his career, he has written for numerous magazines.

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