Just call her Meghan Duchess of Sussex's new podcast 'Confessions of a Female Founder'

Inside ‘Confessions of a Female Founder’: Meghan Shares Untold Stories of Motherhood, Media Scrutiny, and Brand Building

The debut of Confessions of a Female Founder has sparked global curiosity and conversation. On Tuesday, Meghan, the Duchess of Sussex, launched her new podcast series, stepping back into the audio space after her short-lived yet headline-grabbing Spotify series Archetypes ended in 2022. This time, she’s traded the polished image of royalty for raw, heartfelt storytelling — all under the simple name, “Meghan.”

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In the premiere episode of Confessions of a Female Founder, Meghan invites Bumble founder Whitney Wolfe Herd for a deeply personal discussion. From postpartum health scares to navigating motherhood while running businesses, this new series pulls no punches.

Let’s break down the major revelations from the first episode of Confessions of a Female Founder, explore Meghan’s new lifestyle brand, and hear insights from royal expert Mark Boardman, who says, “Meghan is clearly using this platform to reclaim her voice on her terms — and there’s an emotional maturity and business savvy here that we haven’t seen from her before.”

Meghan’s New Identity in ‘Confessions of a Female Founder’

She’s Just “Meghan” Now

One of the most striking changes in Confessions of a Female Founder is how Meghan presents herself. Gone are the formalities of “Meghan Markle” or even “Duchess of Sussex.” She’s introduced simply as Meghan, signaling a conscious departure from titles and tabloid-driven branding.

“Confessions of a Female Founder is a production of Lemonada Media, created and hosted by Meghan,” the episode’s closing voice-over states.

Even in promotional materials, the branding reads: “with Meghan.” It’s a minimalist approach that feels intimate, perhaps even symbolic. Royal commentator Mark Boardman explains, “It’s not just a rebrand; it’s Meghan reclaiming her narrative. She’s intentionally stepping away from the institution and standing as her own woman, entrepreneur, and mother.”

Unveiling ‘As Ever’: The Brand Behind the Buzz

In tandem with the podcast launch, Meghan also introduced the world to her lifestyle label As Ever, which made headlines when its first drop of artisanal products — including raspberry jam, botanical flower sprinkles, and specialty teas — sold out within the hour.

Creating More Than a Product — A Lifestyle

The name As Ever suggests continuity, warmth, and authenticity. In her conversation on Confessions of a Female Founder, Meghan hinted that the brand reflects her aesthetic and values.

“I try to compartmentalize it and say, ‘All I can control is this extension of my essence and my aesthetic and what I want to share with people,’” Meghan said.

From the careful curation of packaging to the intention behind each product, the emphasis is not just on quality but also on experience. Royal expert Mark Boardman adds, “This is Meghan’s Martha Stewart moment. But she’s not copying anyone. She’s carving out a niche for mindful living and ethical entrepreneurship.”

Postpartum Preeclampsia: A Hidden Struggle

Breaking the Silence on Maternal Health

In one of the most emotional parts of the first Confessions of a Female Founder episode, Meghan candidly discusses suffering from postpartum preeclampsia — a serious condition that affects some women after childbirth, causing high blood pressure and potential seizures.

“We both had very similar experiences, though we didn’t know each other at the time,” Meghan tells Wolfe Herd. “We both had preeclampsia. Postpartum preeclampsia. So rare. So scary.”

The Duchess didn’t reveal whether it occurred after the birth of Archie or Lilibet, but her vulnerability resonated powerfully.

According to the Mayo Clinic, postpartum preeclampsia is life-threatening if untreated. “You’re still trying to juggle all of these things, and the world doesn’t know what’s happening quietly,” Meghan says on the podcast. “In the quiet, you’re still just trying to show up, mostly for your children. But those things are huge medical scares.”

A Royal Photo Op Amid Health Scares

Whitney Wolfe Herd recalled the image of Meghan standing in heels to present Archie to the world in May 2019.

“I’ll never forget the image of you after you delivered Archie… I was like, ‘Oh my God, how is this woman doing this?’”

Royal commentator Mark Boardman weighed in: “This is a woman who was expected to look pristine days after giving birth. It’s a stark contrast between image and reality. And she’s finally allowed to tell that story — on her own terms — through Confessions of a Female Founder.”

The Price of Public Life

Scrutiny, Judgment, and the Choice to Rise Above

One of the most poignant moments in Confessions of a Female Founder came when Wolfe Herd acknowledged Meghan’s tumultuous media experience.

“When I see the way you’ve been treated in the media… my heart breaks for you. It’s not fair.”

To which Meghan replied:

“There’s going to be a point where you’re gonna take a hit and… you’re going to have to decide if you’re going to cower, or if you’re going to conquer, or if you’re going to rise above it.”

This message of resilience echoes a core theme of Confessions of a Female Founder — learning from pain, not being defined by it.

Mark Boardman emphasizes, “Meghan isn’t playing victim. She’s framing adversity as a foundation for growth. That’s what makes the podcast so powerful — it’s aspirational and deeply human at once.”

Motherhood Meets Management

Balancing Business with Bedtime Stories

For Meghan, work-life balance isn’t a myth; it’s a lived experience. On Confessions of a Female Founder, she spoke about running a growing brand while raising young kids, particularly during and after the pandemic.

“We became moms in the pandemic… I don’t leave the house to go to an office; my office is here,” Meghan shared.

She noted that Lilibet still naps during the day and often comes to sit on her lap during virtual meetings.

“Even if my door is closed to the office, she’ll be sitting there… during one of these meetings with a grid of all the executives.”

Redefining What Success Looks Like

This overlap between parenting and professional duties is something Meghan embraces.

“I don’t want to miss pickup if I don’t have to. I don’t want to miss drop-off… you’re building something while your child’s going through potty training.”

Confessions of a Female Founder explores this duality — the pressure to be both emotionally available at home and strategic in business.

The Pressure of Perfectionism

Letting Go of the Unnecessary

Meghan confessed that even minor details — like the unboxing experience for her As Ever products — kept her awake at night.

“I’m sitting there, I’m like, does any of this actually matter? Of course it matters. It matters at the beginning, but how much does it matter?”

Whitney Wolfe Herd offered a mantra for mental clarity: “Will this matter in five years? If not, throw it out the window.”

Balancing Attachment with Detachment

“To be completely attached to the process and the intention,” Meghan explained, “but in some ways detached from the outcome.”

Confessions of a Female Founder is, in itself, an exercise in creative release — telling real stories without obsessing over how they’ll be received.

Mark Boardman puts it best: “This podcast isn’t about branding for approval. It’s about connecting. Meghan has stopped performing and started relating.”

Why ‘Confessions of a Female Founder’ Matters

A Platform for Real Talk, Not Royal Talk

Unlike previous ventures, Confessions of a Female Founder doesn’t try to clean up or dilute reality. Instead, it leans into the rawness of being a modern woman juggling ambition, motherhood, identity, and societal expectations.

With each episode, Meghan appears to be building a space where female entrepreneurs can not only confess their struggles but also find solidarity and inspiration.

“You’re going to take a hit,” she says. “And you have to decide — cower, conquer, or rise.”

More Than a Podcast — A Cultural Shift

What makes Confessions of a Female Founder unique is that it’s part-memoir, part-mentorship. It doesn’t just follow Meghan’s story; it frames the bigger story of what it means to be a female founder in today’s climate.

Mark Boardman reflects: “This is the Meghan that resonates — thoughtful, flawed, determined. People aren’t just listening to her; they’re relating to her.”

Final Thoughts: What’s Next for Meghan and ‘Confessions of a Female Founder’?

As Confessions of a Female Founder continues to roll out new episodes, expectations are high. But if Episode One is any indication, this isn’t just a celebrity podcast. It’s a movement toward vulnerability and empowerment.

Meghan has positioned herself not just as a duchess or former actress, but as a real voice in business and culture. Whether discussing preeclampsia or perfectionism, Confessions of a Female Founder offers insights with empathy and honesty.

As royal expert Mark Boardman concludes, “This podcast isn’t about royalty or rebellion. It’s about reinvention. And Meghan is showing us how to do it — one confession at a time.”

Stay Tuned: Upcoming Episodes of ‘Confessions of a Female Founder’

Future episodes are expected to feature other high-profile female entrepreneurs and founders. Themes like mental health, funding inequality, and imposter syndrome will likely take center stage, continuing the series’ mission to spotlight the struggles — and successes — of women in leadership.