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In music, it’s not all about the sound and videos are important as well. Of course, I’m not saying that working on music, producing it, mixing and creating a great composition is not important. It simply doesn’t stop there – in the music industry, promotion is also quite important, as is leaving a great impression on the audience.

One of the most effective ways to grab the attention of the crowd is through a music video. If the music is followed with adequate video material, the whole thing will be more effective and memorable. Through a music video, a person might get interested in your specific style of music and then find the whole album and listen to it.

Still, the music and the video material need to complement and go well with each other. This requires a lot of quality editing and understanding. Here are some tips on how to do this.

Listen to the dynamics of the music

One of the most important things when making a music video is to actually listen to the song you are making the video for, and always keep it in mind while creating the video. When the song culminates, it’s only natural that you should increase the pace, and when there are slower parts which are quiet, the pace should be slower.

When both of these things align, the music video will leave a greater impression on the viewer and have him or her experience the music more vividly. If the music is dynamic, tense and full of energy, then the video for it should also be similar, leaving a much stronger effect on the listeners/viewers.

Consider the genre of the music

For a lot of beginners that make music videos one of the common problems is that they simply create or shoot videos which are not really “adequate” for the genre of the music. Each music genre has its audience and each audience has its preferences, likes and dislikes. This means that there are things that they would enjoy seeing and things they wouldn’t enjoy.

For example, if we are talking about metal music, naturally the songs will be intense, loud with distorted guitars, screaming vocalists and machine gun drums. This means that you cannot put a small girl in the video, dreaming around and playing with her dolls. The fans of that music will probably not like the idea and they won’t take it seriously.

Build momentum

In a lot of cases, music videos need to have a story behind them that follows the story of the lyrics. This means that it’s very important to create a timeline for the story and build on it. In this story, some things are more important than others and you need to emphasize them, so that people can follow the story as you intended them to.

When there are images and scenes you want people to see, as they are important for the story, slow down the video and make sure that everyone watching sees what’s happening on the screen. Additionally, slowing down scenes might help you provoke deeper thoughts in the viewers, while a faster pace builds adrenalin and invokes surges of energy.

Music videos are very important for representing a band or a musician. They can help good musicians break through and give them the attention they need. The reality is that a music video can make a person take the time to listen to the music and if it is good, they might become a lifetime fan.

Article by Video Caddy.

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