Sam Faiers Fragrance Launch

Sam Faiers left ‘The Only Way Is Essex’ earlier this year to focus on her personal life and explore new ventures, and since doing so she has jumped on the celebrity bandwagon of releasing her own fragrance.

Sam prepares to expand her business empire with the release of her debut fragrance ‘La Bella’ at the perfume launch held at Morton’s in Mayfair.

Sam is widely known for her iconic style and her fashion store ‘Minnie’s Boutique’ so it was only a matter of time before she went from fashionista to beauty queen.

‘La Bella’ features Sam’s favourite scent of vanilla along with Iris Flower, Benzoin, caramel and musky notes which complement each other well to make an elegant summery scent. The Essex beauty revealed she was very hands on with the whole process of the perfume making, stretching out to a gruelling 18 months which was necessary to make her signature scent. She said: “I didn’t want to simply put my name to something, like a lot of celebrities’ do, that’s not the direction I want to go. The development team has been amazing – letting me lead the way and we’ve created my ultimate fragrance.”

‘La Bella’ is not one of those fruity sickly smells; it is sweet but not overpowering which Sam has likened to her growing up. “Since being on TOWIE – I started the show since I was 19 so I’ve grown up into a young lady so for me it’s really important that the fragrance was sophisticated. It’s sweet but not sickly sweet. ”

The packaging of the fragrance is brought together in a sophisticated heavyweight bottle with a diamond cut top, wrapped in a textured cream and gold package.

‘La Bella’ is available to preorder exclusively at The Fragrance Shop online at the retail price of £24.50.

By Bhavna Tank