What You Can Learn from These Billion Dollar Celebrity Brands

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What if you could learn everything about starting a business from your TV?

It may sound crazy, but celebrity brands are more popular than ever before. And these famous stars can teach us all everything we need to know about creating a business.

Wondering what you can learn from the stars? Check out these killer celebrity brands and the lessons they have to teach us!

Unique Solutions

Think celebrities like Beyoncé are little more than a pretty face? It turns out the hit singer has mastered one of the keys to running a successful business.

For example, she launched her activewear fashion line Ivy Park with a purpose: to create activewear that women of all sizes could look good while wearing.

Beyoncé understood that there is no value if you just create a copy of someone else’s business. Instead, she identified a problem (that most activewear is unflattering) and provided a unique solution.

She launched it as a joint venture but recently gained complete control of the brand. Now, she enjoys pure profit while also directing happy customers to other revenue streams (like buying her albums).

Oh, and did we mention a sweet team-up with Adidas?

Safety First

On a fundamental level, what do our customers want? They crave things like safety and reassurance.

That’s something that Jessica Alba figured out when launched The Honest Company. It has a singular focus: producing family-friendly household and baby products.

What’s the twist? Simple: she specializes in creating products that are safe and non-toxic. This is especially effective because when it comes to children, nobody wants to take any risks regarding their safety or overall health.

Teaming Up

Thanks to movies like Batman and Robin, George Clooney knows the value of a good team-up. And this is why he isn’t afraid to team up to create a hit new business venture.

For example, Clooney did not set out to launch his hit tequila brand, Casamigos, on his own. Instead, he teamed up with veteran entrepreneur Rande Gerber.

They built a thriving business that eventually paid off when they sold their company for a billion dollars. Clooney offers a powerful lesson that success is often a matter of finding a suitable partner to help make your dreams into reality.

Disrupt At Will

Earlier, we talked about the importance of providing unique solutions that older brands have not solved. And as Sarah Michelle Gellar discovered, a willingness to disrupt these older brands can open some serious doors.

When she launched her company Foodstirs, some critics dismissed her boutique baking brand as being nothing new. It turns out they were very wrong.

She noticed that the vast majority of the market was dominated by older brands. At the same time, the public (especially millennials) were hungry to try something new.

The major success of her products shows that the public really wants to experience something unique. Don’t let a crowded field of veteran competitors keep you from putting your own idea out into the wild.

Tailor-Made

Consumers are increasingly wary of the very notion of mass production. Instead, they enjoy products that feel personalized and tailor-made for their particular needs.

The best illustration of this idea is Rihanna and her Fenty Beauty line of cosmetics. In addition to the star power of the singer, this brand largely succeeds because there are shades of foundation to match every skin tone.

Many of Rihanna‘s customers have had negative experiences of being unable to match their particular skin tone. By making that a non-issue, Rihanna made each purchase feel personal.

When customers feel catered to, they become more loyal to the products and the overall brand. And Rihanna is already using her success to expand her brand.

Flipping Out

Some celebrities did not feel the need to reinvent the business wheel. And when it came to Jay-Z, he took a page straight out of the “home investment” world.

Obviously, Jay-Z already had a great deal of money from his entertainment career. He used this to launch his own company, Roc Nation, back in 2008.

As that company became more successful, he used the profits to purchase the company Tidal in 2015. And with the explosive growth of that business, he is poised to make even more successful business acquisitions in the future.

Ground Up Investment

Quick question: where do you think most of U2 singer Bono‘s wealth comes from? If you guessed “music,” you’re actually wrong!

Like many on this list, Bono has an investment company: in this case, Elevation Partners. And they happen to have a 2.3% stake in a small company you may have heard of…Facebook!

That stake alone makes Bono a billionaire, and that’s on top of his wildly successful career. The lesson? Don’t pass up on the opportunity to be a ground-floor investor in something that may transform your life and your career.

Diversity Sells

It’s easy to feel cynical about diversity as a sales and marketing tactic. However, the truth is that diversity is the cornerstone of many successful celebrity brands.

For example, former supermodel Elle Macpherson decided to transform lingerie with her Elle Mcpherson Body line.

She saw that traditional lingerie was only suited to one body type. She then decided to create a new line of products to help women feel more comfortable in their own bodies.

By catering to a more diverse audience, Mcpherson was able to quickly build loyalty and brand recognition for her products.

A Helping Hand

It may look easy, but emulating the success of these celebrities is very hard. Fortunately, you don’t have to find this success on your own.

There are specialists who help to channel Hollywood wisdom and traditional marketing tactics into something truly unique.

With his help, your business won’t just reach for the stars…it will stroll down Hollywood boulevard right beside them.

Top Celebrity Brands: New Business Opportunities

Now you know about some of the best celebrity brands. However, do you know where to find the rest of your Hollywood inspiration?

MarkMeets helps to keep you in the loop about all things entertainment. To monitor the latest and greatest Hollywood events, check out our Showbiz News today!