Peloton launches three new app tiers as part of company rebrand

FITNESS

Peloton, best known for its exercise bikes, is undergoing a major rebrand and doubling its software efforts by launching three membership tiers to its mobile app.

The fitness brand now wants to focus more on providing “fitness offerings” that anybody can do at their home or at the gym without having to purchase the company’s expensive hardware. Looking at the official trailer, it appears all you need is yourself, a mobile device, and maybe some weights. The app’s three new tiers are Peloton App Free, App One, and App Plus; all of which vary in terms of price and what they offer.

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Adam Regan
Adam Regan
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