Marketing Your Brand 101: Diving Into The World Of Digital Marketing

Whether you are looking to market your brick-and-mortar company online or you are an online entrepreneur ready to grow your start-up, you need to learn the ropes of digital marketing.

Table of Contents

However, the complex terms and fast-changing techniques can make the entire process intimidating! Certainly, the expertise of a digital market expert is irreplaceable – but there’s a lot that you can do by yourself to grow your company online (and offline, too!)

In this guide, we’ll cover the key topics you need to learn about to find your way in the world of digital marketing.

Define Your Brand Personality, Values, And Mission

Start by better understanding the personality, values, and mission of your brand. This can help you craft a cohesive message and determine the vocal and visual identity of your company. Once you have these critical pieces of information, you can start to put together the puzzle of your marketing campaign – but not before taking a moment to analyze your target audience! Let’s cover this topic in the next section.

Know Your Target Audience

One of the essential strategies for a successful marketing campaign lies within market analysis. Better understanding your audience can help you craft a message that resonates with your current and potential customers. But how can you understand your audience? A great strategy is to create a customer persona – or a detailed portrait of your ideal customer, as well as his or her needs, pain points, characteristics, and lifestyle. You can also gain greater insight by running surveys and asking your customers to provide feedback.

Craft A Clear Message

Once you have a better understanding of your audience and your brand personality, it’s time to turn this information into action. To do so, start by creating a clear message that encapsulates your value proposition and defines the characteristics of your products or services. Working with a marketing agency can help you better understand how to craft the right message for your goals.

Have A Marketing System In Place

Next up, develop a marketing strategy and introduce a marketing information system. This solution will help you gather data about your customers, guide your marketing research, manage inventory, and better understand the feedback offered by your consumers.

While you can invest in ad hoc software systems that automate this process, you can also get started with a DIY approach. It may not be incredibly efficient at first, but it can help you make better informed business decisions.

Learn About Key Terms

The world of digital marketing is dotted with complex terms and acronyms, including:

SEO (Search Engine Optimization) – A technique to improve a website’s visibility on search engine results pages (SERPs).

PPC (Pay-Per-Click)
CRO (Conversion Rate Optimization)
ROI (Return on Investment)
SEM (Search Engine Marketing)
CMS (Content Management System)
CRM (Customer Relationship Management)
ROI (Return on Investment)
KPI (Key Performance Indicator)
CTA (Call To Action)
SMM (Social Media Marketing)

Finding reliable guides online can help you better understand these terms and make them part of your business vocabulary.

Think Outside Of The Box

Last but not least, be sure to think outside the box. If you are marketing your brand with a limited budget, the chances are that you can’t compete with giants in the industry. However, you can count on a competitive edge that those large companies may not have: a brand personality that resonates with your audience. Use marketing to create authentic relationships and think outside of the box to leave a mark in the mind and hearts of your audience.