SEO Agency Tips That Will Make You the King of SERPs

Keeping up with the latest search engine optimisation or SEO trends and tips is essential as a website owner. After all, if you want your site to stand out and be seen by as many people as possible, you must know what works and what doesn’t.

Here are five proven tips to help you claim the throne of the search engine results pages (SERPs).

Use keywords in the right places

The placement of keywords on your page is just as important as their relevance. When used correctly, they can be a powerful link-building tool that will increase your visibility in SERPs. As recommended by Ocere, a reputable SEO agency, you should use keywords in your title tags, meta descriptions, H1 tags, internal links, and URLs. This will give search engines an idea of your content to rank it better.

Delete zombie pages

You may have pages on your site that are no longer relevant or necessary. These zombie pages can drag down your ranking because they take up valuable space and can confuse search engine crawlers. To avoid this issue, experts recommend deleting unnecessary pages from your site.

Add related keywords to your content

Adding related keywords to your content is one way to show search engines that you understand searchers’ needs. This strategy helps ensure that when someone searches for a particular keyword or phrase, your content will be among the top results on SERPs. In addition to using related keywords in titles and headings, try adding them to the body for further optimisation.

Find guest post opportunities

Guest posts are a powerful tool for those looking to boost their website’s search ranking. You can get more attention and web traffic by publishing content on other websites that link back to yours in terms of content or references. Although sourcing and creating quality content can be time-consuming, it is still an effective way to give yourself an edge over others in the same space. To find guest post opportunities, research carefully curated blogs in your niche and pitch original topics that align with their focus and audience interests. Ensure your pitches present well-researched topics backed up with data or insights from industry experts to reasonably increase your chances of being accepted for publication.

Speed up your website

Website speed has become an increasingly important factor in SEO rankings on SERPs since Google began factoring page speed into their algorithm in 2010. To improve loading times on your website, optimise image sizes before uploading them onto the web server; use CSS instead of HTML whenever possible; minify JavaScript files; leverage browser caching; and reduce redirects wherever possible. This way, visitors won’t have to wait too long for content to load when they visit your site, which also means higher engagement rates.

Conclusion

Staying ahead of the SERP game is essential to every business, and Google’s updated standards offer opportunities for rising in search engine rankings. Leverage visual content and optimised metadata to ensure you rank high enough on relevant searches and tap into your target audience. Following these tips will increase success and lasting authority within your niche.

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Dan Dunn

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Editor and Admin at MarkMeets since Nov 2012. Columnist, reviewer and entertainment writer and oversees all of the section's news, features and interviews. During his career, he has written for numerous magazines.

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