The Impacts of Social Media on Your SEO Efforts

Hence, there’s more importance placed on creating useful and relevant content. That’s the most effective way to prompt users to share links, which will drive traffic to your website. You can also boost sharing by building relationships with other content creators because they have more influence online and will get other users to share your content.

BOOSTS THE REACH OF YOUR CONTENT

Concerning shareability and driving traffic to your website, social media is the best channel to improve your content’s reach. With social media, users who don’t even look for your content or aren’t even interested can discover it. That’s a significant difference that social media has that you can leverage to benefit your brand.

Shareability makes a massive difference in your overall digital marketing strategy because it improves your online presence on a broader scale. It covers audiences that you don’t even intend to reach who can contribute to the shares and engagement you gain on social media. When you get an additional boost like that, you can drive more traffic to your website, and more people will see your brand, which will elevate your SERP rankings.

This is part of why brands turn to social media services to maximize the potential of sharing their content. It proves that organic reach is still relevant, albeit challenging to gain.

When someone finds out about a brand for the first time, they’ll seek basic information about them. Most likely, they’ll use the brand’s name as their keyword for Google search. Branded keyword search results include social media accounts, which proves that Google associates them with brands and considers them relevant.

As you can see from the screenshot to the right, Google displays the brand’s social media account, in that case, Twitter, and the recent updates they posted as results for branded keyword queries. For Facebook company profiles, Google displays reviews and the rankings of each page. YouTube videos also appear in search results, so it also helps if you have a channel or if you don’t; creating one and uploading 70-seconders that answer your target audience’s queries can help a lot.

SOCIAL MEDIA’S ASSOCIATION WITH USER INTERACTION SIGNALS

Another ranking factor that Google uses is user interaction signals or social signals. Social signals are the likes, shares, or links that indicate a brand is part of social media chatter. They also reflect the time users spend on the site and the bounce rate. These signals measure how much users like a brand’s content, which Google considers when ranking search results.