In this current age of musical diversity, the quality of your songs is not enough to make you a star. Proper promotion of your music has become as important as making good music. But this task is easier said than done. Music promotion can be a complicated and difficult job, so we have put together a small guide to help you get started.
1. Build a website
In the present digital age having a cool website and regular online presence is a must. You should add links to your music, images, videos and tour dates to your site. Also, make sure to add a mailing list which is a great way to connect with your fans. A mailing list can be used to send advertisements and promotions directly to the inbox of your fans. Using an innovative website as a base for your social presence can be a great way to promote yourself.
2. Develop an active and engaging social presence
There is no denying the fact that social media is the best place for advertisement these days. You have to make sure that you stay active on social media. Try to create a consistent, engaging, interesting and dynamic presence across popular platforms such as Facebook, Twitter, and Instagram. Promoting yourself on less obvious platforms like Snapchat is also essential. Instagram is one of the best places to promote your music as the advertisements on Instagram have the highest engagement rates. Also, upload your music to YouTube which is also a great way to promote yourself.
3. Play Live frequently
New and upcoming artists usually focus more on digital promotion through social media and other websites which is understandable because it is the best way to promote yourself in the present age. However, you shouldn’t underestimate the impact of a live performance.
Doing tours and gigs helps you connect with fans in a manner that cannot be obtained online. Try to perform in local venues to gain a strong local fan following.
Once you’ve cemented your following in the local scene, you can head out on tours to nearby areas, taking over music scenes city by city.
4. Create amazing music videos
An amazing and exciting music video has the potential to go viral, which can gain you a huge amount of publicity in a matter of hours. Consider the song childish Gambino that has recently blown up all over the internet because of its unique music video. Think out of the box and produce a music video that interests and attracts viewers.
5. Hire a respected promotion or booking company
There a several booking companies out there that can help you get the right gigs that promote you properly. Need a cover band for a wedding reception? Green Light Booking is a great booking company that books gigs for all sorts of bands musicians and entertainers. And it is gaining a lot of popularity. Also, you should surround yourself with well-connected people and make a team that will increase the odds of your success.
About the Author:
Kristal Bean is a Southern California-based writer and sometimes wedding planner. In her free time, she homeschools, works out and loves to listen to live music. Check her blog Green Light Booking.