SWAY - STREAM IT [MUSIC VIDEO | MarkMeets | Celebrity News, Music, Movies, TV, London Film Premieres

Here is the new Sway music video to his first single ‘Stream It’ to be heard off his forthcoming 3rd studio album ‘Deliverance’ out in June!!

Over the past few years Sway has been developing the careers of others such as Tigger Da Author, working on this album, collaborating with Don Diablo, Wilkinson, Nicky Romero, Giorgio Tunifort and touring the Nation with long time friend Example, he is back ready to release his own material in the shape of a full-length album.

‘Stream It’ which was premiered by leading tastemaker, Mistajams on his BBC 1Xtra radio show. ‘Stream It’ sees Sway teaming up with afro-beats star Mista Silva as a follow up to ‘Upload’ and ‘Download’ and shows Sway at his lyrical and comical best, delving into the effect instant music access has directly on an artist. The album already flew straight on to the iTunes chart on news of its release on the pre-orders alone. It would be wicked to have your support.

From the dizzy heights of chart success with tracks ‘Still Speedin’ and ‘Level Up’ it seemed inconceivable to bring the momentum to a halt. Sway’s temporary hiatus from the game now looks to be our gain as he gears up to give us thelong awaited “Deliverance” album.

First single, ‘Stream It’, featuring afro-beats star Mista Silva, tackles the current climate of the music industry, capturing the intensity at which music is consumed in modern day life. Acting as the follow up to previous tracks ‘Upload’ and ‘Download’, Sway is at his lyrical and comical best as he gives insight in to the effect that instant music has on the artist.

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Well known for championing and discovering great talent in the earlier stages of theircareers (Ed Sheeran, Mr Hudson, Al Shux & Flux Pavilion), the “Deliverance” shows Sway once again introducing new names and reaffirming his position as a curator of great new talent such as Sam Garrett, Tony Blaize, KSI and Tiggs Da Author, whom he initially signed and developed prior to his newly inked deal with Sony RCA.

His most heartfelt yet intensely lyrical album to date, Sway paints vivid pictures over in-house productions, as well as offerings from World heavyweight producersGiorgio Tuinfort, Amon Tobin, and The Streets legend Mike Skinner.

As Sway says;’Welcome to my Deliverance’ may the service commence.

Released: 12^th APRIL 2015 || Label: NEW REIGN PRODUCTION LTD

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