10 Simple actionable tips to improve your SEO

Search Engine Optimisation (SEO) is one of the most effective organic strategies you can use to improve quality traffic to your website. 

However, improving SEO might not be straightforward sometimes and requires the help of an SEO expert to implement consistency and long-term planning.

Here’re 10 simple actionable tips to improve your SEO. 

1. Link Building

As mentioned by Atlas SEO building backlinks or link building is essential to drive organic traffic to your website. 

Link building is an important SEO tactic that lets other websites link to your website, which signals to Google that your website is authoritative in that specific topic or industry, and ultimately rank higher on Google Search Engine Results Page. 

One tip to improve your backlinks is by finding your unlinked brand mentions and request the publishers to link to your website. You can easily find unlinked brand mentions using SEO tools. 

2. Add value through content

Adding value is at the heart of every successful business. You can add value to your audience or customers through content by creating specific content that is focused on your user’s requirements or by providing the exact information that will either solve their problem or answer their questions. 

If it is a problem you are out to solve, find the exact frustrations of people in your industry. You can do this by checking what people are complaining about on social media channels like X, Instagram, Tik Tok, or even LinkedIn and write content focused on solving that problem. 

3. Write content for humans and not search engines

This tip is an extension to the above one. Most people worry about creating valuable content that ranks higher on Google’s SERP. However, they fail to understand that it is pretty simple and straightforward. 

All you have to do is to create content that is focused on humans, as mentioned above, it could be as simple as solving a problem or answering a user’s specific query, rather than focusing on trying to manipulate search engines. 

4. Internal and External linking

Another important tip to improve search visibility and ranking of your website is to use relevant internal and external linking. 

While internal linking is essential to increase user engagement by ensuring the user is passing through various pages on your website, and to increase crawl efficiency, external linking is effective in increasing the credibility of your website and enhancing the website authority. 

Doing this also potentially increases the traffic to your website. 

5. Add FAQ section

The benefit of adding FAQ or Frequently Asked Questions section to your website is two fold. One, it helps in answering the common questions and queries your users might have, and two, it can help your website rank higher for long-tail keywords. 

Make sure the questions and answers in this section are focused on both long-tail keywords in your industry and in answering the common questions of your users. 

6. Optimised titles

Titles provide a sneak peak into your content and website. So, it is extremely important to have effective titles that will nudge the users on the Google Search Engine Results Page to click on your page rather than the million other options available. 

Google also uses title tags for search snippets. To craft a compelling title, make sure you keep it short, within 70 characters, is descriptive while not being a click bait, and has your focused keyword. 

7. Optimise old content

Similar to optimising titles, it is also important to constantly optimise your older content and articles as it signals to google that your content is up to date and is consistently maintained. 

Another reason for refreshing your old content is because rankings aren’t permanent. To be able to rank higher, you need to constantly update old articles while creating new ones. 

8. Use keywords at the right place

While it is important to use keywords for SEO purposes and to rank higher, it is also important that you use the keywords at the right place and the right number of times. 

The keywords must be used naturally and should not be stuffed more number of times just to manipulate the search engines, as it might be detrimental in some cases. 

9. Faster website for higher ranking

Google penalises anything that hurts the user’s experience. If your website is loading slowly, you might want to do some tweaks to improve the speed of your website. 

One way to do this is by minimising the number of third-party scripts used on the website. 

10. Guest post to increase traffic

Indulge in guest posting to not only get a backlink but also to drive traffic back towards your website. 

Make sure you are posting your guest articles on a website that belongs to the same niche as your business or website.