Battle of the Zines: Physical vs Digital

Ever since the internet revolutionised how we digest information, people have been questioning whether physical magazine printing is still relevant. The answer is yes.

It’s a matter of personal taste, as each format has its advantages and drawbacks. Let’s explore the battle of the magazines in more depth to understand why both physical and digital formats have their place in the world.

It’s important to remember that both physical and magazine printing have their place in the world: to spark readers’ interest and bring them joy. There are those that find the silky feel of a magazine in their hands satisfying, whereas some prefer to read the latest editions on their phones or tablets.

Physical Magazines: A Tangible Reading Experience

While the digital revolution has shifted some reading habits, physical magazines are still the first choice of many. While some magazine genres are struggling, especially fashion and celebrity gossip publications like Look, Now, Closer, Heat and Grazia, others are thriving. For example, some magazine genres are increasing their sales numbers, particularly news and current affairs magazines, such as Private Eye, The Economist and The Spectator. So, what makes people want to purchase physical magazines in the digital age?

Advantages

Physical magazines are still in circulation today because they have advantages for readers, such as:

Tangibility

From the perspective of a magazine creator, physical magazines offer a tangible reading experience that creates a deeper connection with the material. For readers, purchasing a physical magazine gives them a tactile reading experience, where they can feel the smooth pages and enjoy the nostalgia it provokes. For many, the tangibility of magazines gives them a sense of ownership as well as a more focused reading experience, allowing them to digest the content easily.

Collectable

For some, there’s also the draw of collectability, where they keep magazines as cherished keepsakes. Magazine collectors proudly display their favourite publications, and some editions have the potential to become valuable collector’s items.

Culturally significant

Culturally, magazines have played a pivotal role in the growth of influential movements, such as feminism, civil rights and LGBTQ+ rights. They served as platforms for those who were marginalised in society, where they could share their thoughts and experiences. For those who hold these movements close to their heart, magazines are an important format to preserve.

Visual impact

Physical magazines have an undeniable visual impact—something that digital magazines cannot replicate. The vibrancy of the colours on the glossy pages and the impressive artwork create a sensory experience that does not work nearly as well on a small screen.

Drawbacks

Sustainability

Consumers are increasingly concerned with the environmental impact of the products they buy. Some view magazines as a waste of resources. However, some magazine publications are combatting this by using recycled paper.

Cost

The cost of printed magazines will also be offputting to price-conscious consumers who are tightening their belts because of the cost of living crisis.

Digital Magazine: New, But Not Necessarily Better

Digital magazines offer readers a different experience altogether, but not necessarily a better one. According to Press Gazette, the most popular digital magazines in the UK include The Economist, Slimming World Magazine, Time Magazine and The Week. So, why exactly are readers transitioning to digital magazines?

Advantages

Accessible

First and foremost, digital magazines are easily accessible. There’s no need to walk down to the corner shop when you can simply search for your favorite magazine online and be reading interesting content in just a few clicks.

Interactive

Digital magazines also contain interactive elements. Publishers integrate videos, animations, hyperlinks and interactive graphics to keep the readers engaged with the content.

Eco-friendly

Some consumers are transitioning from physical to digital magazines to reduce their negative impact on the environment, as digital magazines don’t require resources such as paper, ink and the carbon emissions produced from physical distribution.

Drawbacks

Lack of tangibility

Digital magazines are not tangible, which is a big drawback, as being able to feel something in our hands impacts the value we give it. In fact, one study found that simply touching a product increases our sense of ownership, which, in turn, increases the product’s perceived value.

Readability

Digital magazines are read on screens, which can lead to digital fatigue and eye strain. Sometimes, people just want to retreat to the sofa and get into a good book or physical magazine without having to endure screen glare.

Final Thoughts

While physical magazines still have their place in the world, digital magazines bring something different. However, they might not be everyone’s cup of tea. Each format offers readers a unique experience, catering to different needs, preferences, and interests. It’s less a battle of the magazines and more of an acknowledgment that no format can ever fully replace the other. For this reason, each format, whether physical or digital, should be appreciated for its advantages.