Cowboy Hats that Capture the Rugged Authenticity of the West

Times change, but the spirit of the American West is timeless, and few things connect us to that spirit more visibly than the cowboy hat. A cowboy hat immediately communicates a life spent on the frontier—windy days and starry nights. It represents courage, a deep well of integrity, self-reliance, and a certain rugged resilience that remains intrinsic to the culture of the American West.

Not that these hats are only for consumers ranging from Colorado to California. The cowboy hat has become a tradition across America, and Hatcountry has been a leader in preserving, evolving, and distributing that Western fashion since its founding in 1973. The company has grown from humble beginnings as a small family-run cowboy hat stand in Englishtown, New Jersey, into a global, $225 million e-commerce store. Today, Hatcountry offers a broad assortment of cowboy hats, as well as a one-stop destination for men’s and women’s Western wear, including boots, belts, and accessories.

Cowboy Hats for Men: A Legacy Expressed in Wool and Fur Felt

For Hatcountry, the cowboy hat is where the heart is. According to The Good Men Project, Hatcountry has been “perfecting the classic Western look,” and this drive to bring the ageless charm of the cowboy hat to today’s customers shines through in the high quality and craftsmanship of their hats. They use materials such as wool and fur felt to ensure the durability and comfort of these hats.

After all, nineteenth-century milliners made their hats to endure the elements, and Hatcountry shows us that this generation can do the same. That commitment has also helped them endure, remaining competitive amid all the changes to the industry since 1973, including the shift to online retail (Hatcountry made its first online sale in 2002), global expansion, and a Western wear industry often dominated by manufacturers and larger competitors.

The Best Cowboy Hat Brands

What has kept Hatcountry both vital and vigorous is their ability to continue expressing an American legacy—and one accessible to diverse customers. Their line of men’s cowboy hats now includes the Resistol Cody Johnson 9th Round – (3X) Wool Felt Cowboy Hat, the Stetson Marshall (Ranch Tan) – (4X) Wool Felt Cowboy Hat, the Bullhide Kingman – (4X) Wool Felt Cowboy Hat, and many others.

Men’s Cowboy Hats: Balancing the Old West and the Modern Shop

Hatcountry has continued to keep a familial ethos while embracing technology. Their recent website redesign, for example, allowed them to improve the customer experience, integrating customer support throughout the shopping experience and helping customers easily browse the hats (and other Western wear) they want most.

While their diverse wear is designed for enthusiasts of Western fashion, rodeos, country music, and outdoor lifestyles, their cowboy and cowgirl hats can add a dash of Western spirit to special events and just strolling around the town. Who hasn’t wanted to walk down the street wearing a Stetson John Wayne Peacemaker?

Hatcountry hopes to grow its revenue to over $5 million, and now that the former hat stand has expanded globally into a booming business, that may be achievable. They also plan to launch a private label of hats and Western wear, taking their next step in that dream of capturing and preserving the rugged authenticity of the American West.

Author Profile

Adam Regan

Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.

Email Adam@MarkMeets.com