How Mug Colors Influence Mood: Choosing the Right Palette for Your Brand Message

Your company has a certain personality and feel to it, and you want branding through color to denote that tone. When you chose your logo colors, you did so with intention. Choose the right colors for custom-made coffee mugs with a logo and your company can continue its message, even through promotional materials. Colors affect mood; it’s a scientific fact. Choose colors that aid in how your customer associates your brand with the mood you want to give off.

Color as a Quiet Communicator in Branding

Any communication you have with your customers is important. While color might seem like something you have in the background of an ad or logo, it also states a message and you need that statement to be clear and cohesive.

The New York Times states that color trends come and go. Some forecasters even look two years in advance to let the public know what will be “in” and what will phase “out.” You can’t always go with the trends when it comes to your brand. You have to choose a color palette that states the right things and stick with it.

Examine your brand’s personality alongside colors and what they already mean, and match the two together to create a quiet branding opportunity.

What Your Mug’s Color Says About Your Brand

When you look into buying promotional mugs for your company, the color you choose is highly important. Mugs don’t have a lot of space on them for long messages, so every detail, including the color, is the message. Here are a few colors and what they can say about your brand:

Blue

Calmness, trust, professionalism.

Energy, passion, boldness.

Green

Nature, sustainability, health.

Yellow

Cheerfulness, approachable, optimism.

Black

Power, sophistication, elegance.

White

Modernity, simple, clean.

Matching Mug Colors to the Mood You Want to Create

The Washington Post reported the existence of ‘dopamine décor’, which helps people to brighten their mood with the colors and décor they choose for their rooms. Simply stated, color affects the mood and gives off certain messages.

As you choose the color or colors for your company’s mugs, consider these items:

The audience

Your company has likely studied your customers. Who is your target audience? Different colors appear to different generations, lifestyles, and other areas. Keep your target audience in mind when you pick colors so you can line up something they like with what you use.

Your Brand’s Identity

What type of company is it? The color should show off your brand’s messages to remain cohesive.

Contrast

Contrasting colors help with vibrancy. If your logo contains several colors, consider placing one on the exterior and contrasting with another for the inside or the message you place on the mug.

Design

Which type of design appeals to your brand and your target audience? Do you want one color? A wraparound design with a message? A two-toe look for a classic feel? The design is highly important to the outcome.

The Context Matters: Where and How the Mug Will Be Used

Custom-branded mugs can be used in a variety of ways. Where do you think they will be used the most? The context of your message matters in relation to where the mugs are used. Here are examples:

In the office

If the mugs are simply used in the office, reinforcing the colors and logos might be enough to keep messaging cohesive.

At home

If you give the mugs to customers, they may want something they appreciate with their own décor in order to make the mug useful. A clever message is another way to keep them in use at home.

On desks

Mugs can go on desks and be used as pencil holders. They stay in sight at all times.

In coffee shops

When the mugs branch out to coffee shops, conferences, and other areas, their messaging spreads even farther.

Choosing Mug Colors Strategically for Brand Merchandise

If you decide to sell mugs as merchandise, the color needs to be even more strategic. They need to send a message, but also be appealing to your audience so they will want to buy the item, take it home or to their own offices, and make use of it.

In Conclusion

Promotional mugs from Save Your Ink are a great way to brand your company through a useful item that people use regularly. The mug’s color is of utmost importance to showcase your company’s messages in a psychological way that doesn’t stand out as overt or in-your-face. Once you decide on a color scheme, it’s important to look over various designs and decide what might work well for your brand and your target audience.

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Adam Regan: Deputy Editor

Features and account management. 7 years media experience. Previously covered features for online and print editions.

Email Adam@MarkMeets.com