The Why & How Of Online Casino Affiliate Programs

Affiliate marketing in relation to online casinos is based upon the principle of performance marketing. An affiliate is appointed to spread the tale of the online casino and get players to sign up and play games with real money. In return, this partner receives a percentage of an agreed-upon commission from the revenue of the players they introduce.

Understanding the Affiliate Model

Fundamentally, the affiliate model is based on a relationship between the casino and its affiliate. The bookmaker provides the gambling service while the affiliate promotes the gambling establishment to attract gamblers.

Every time a player places their first bet after signing up to the internet casino through the affiliate link, the affiliate gets a commission. This payment structure may sometimes vary. There are mainly two variations:

CPA (known as cost per acquisition): In this case, the affiliate receives a fixed monetary value for every player they bring to the site.
RevShare (or Revenue Share): The affiliate is paid a percentage of the revenue accumulated by the online casino for a particular period.

Affiliate marketing performance, as such, normally varies based on some benchmarks. These factors determine the effectiveness of an affiliate marketing promotional campaign.

Conversion Rate: a metric that defines the rate at which individuals accessing this site play the game or become players.
Average Revenue Per User (ARPU): This determines the average income a player generates.
Customer Lifetime Value (CLTV): Casinos use this value to calculate the profits they stand to gain in the long run from a single player that signs up.
Return on Investment (ROI): Through this, bookies get information on the returns gained by the affiliate’s actions.

As you may guess, it’s more profitable to be an affiliate partner of a trusted gambling site that has high conversion rates and is generally popular among gamblers. For example, n1 casino has over 2 million registered players and numerous industry awards so their affiliates are automatically guaranteed good revenues.

Niche Marketing and Audience Selection

In affiliate marketing, the key step you want to take note of is targeting the right niche. Affiliates should especially identify their target player, whether by age, geographic location, or favorite game.

For example, a gambling affiliate marketer could create programs focusing on players interested in progressive jackpots. To do this, they’ll need to employ different marketing strategies that especially target this niche. Some examples include:

Creating a dedicated website with content focused on progressive jackpot slots. This content could include strategies for winning huge pot pools or reviews on prize-pooling slots.
Building an email list of jackpot enthusiasts to send targeted promotions.
Collaborating with influencers that are already known within this space.

Developing an Effective Internet Marketing Strategy

Before any casino affiliate can align with you, you have to present them with a solid strategy showing how you plan to bring players to their platform. Your application will stand out more if you already have an existing community of people you can market to.

An effective tool for this is social media. Although other methods — like an SEO-optimized website — are also useful, they are not as efficient.

With social media marketing, you can easily convert your followers into players for online casinos.

Partner Selection and Relationship Building

We cannot overemphasize the importance of selecting the right casino partners. But what are the exact things you should watch out for before choosing an affiliate to align with?

Commission Structure

One of the driving forces behind anyone’s decision to partner with an affiliate is the money they can get from it. So, why should you pick a program with a bad payment plan? Study the commission rates of different programs and choose whichever one speaks to you best.

Casino Brand Reputation

This is where affiliate forums and communities excel. So as not to waste your marketing efforts, platforms like these exist so you can conduct thorough research before partnering with a brand. Check the casino’s license, regulations, security measures, and game providers it partners with — the list should include big names like BGaming, Evolution Gaming, and Fantasma Games: slotspeak.com/fantasma-games/.

Tracking, Analysis, and Optimization

As an affiliate, branded promotion requires a lot of hard work. It often comprises strict monitoring of one’s campaigns and a comprehensive assessment of the collected data.

This is a result of the KPI tracking system these marketing programs offer. The reason behind the existence of this system is to avoid partners that might send in players who’ll sign up alone.

So, always ensure the players you get are betting enthusiasts who’ll sign up, make deposits, and wager at least the minimum amount required.

Final Words

With the understanding you have gained about online casino affiliate programs, participating in one should be a walk in the park. So, begin your journey today into this new and exciting world.