How to Use Planograms to Increase Average Receipt

A planogram is a visual layout of goods on retail shelves, racks or showcases. It helps to organize the space of a retail outlet so as to maximize sales and increase the average check.

The Importance of Strategic Merchandising and the Role of Planograms

Merchandising is the art of presenting merchandise in a way that encourages you to buy it. Planograms in this vein are a roadmap that reveals how best to present the assortment, eliminating randomness.

Key Ways to Increase the Average Receipt with Planograms

Cross-merchandising. Place related products next to each other: pasta and brushes, tea and cookies, wine and cheese. This encourages impulse purchases.
All-access zone and golden shelf zone. Placing products at the eye and hand level of the customer greatly increases the likelihood of purchase.
Analyzing product categories. By applying ABC and XYZ analysis, managers know exactly which products should be in the best positions.

Tools for Working With Planograms

For high-quality creation and management of planograms, it is recommended to use a specialized retail planogram software. This is a powerful online platform for automating the creation of planograms, which allows you to quickly and accurately design retail shelves.

Tips for Implementing Planograms in the Sales Floor

Regularly update planograms according to assortment changes.
Audit the display and compliance of planograms.
Use sales data to adjust planograms.
Take into account seasonality of goods.
Implement the principles of zoning and logical customer flow.

How do Planograms Influence Buying Behavior?

Buyer psychology plays an important role. Proper display of goods contributes to:

Increasing dwell time in the sales floor.
Increase impulse purchases.
Generating positive brand perception.

Examples of Effective Use of Planograms

Supermarkets: using planograms to increase sales of everyday goods.
Electronics stores: competent placement of accessories next to the main products.
Pharmacies: placement of accessories next to the main medicines.

Advantages of Automated Solutions for Planograms

Saves time when developing a display.
Ability to make quick adjustments.
Centralized management of lay-out in a network of stores.
Improved quality of planogram execution.

With PlanoHero, you get access to tools to create accurate and efficient planograms that adapt to your business objectives and increase sales without unnecessary costs.

Planograms are more than just a tool to keep your shelves in order. It is a powerful lever to increase average check, optimize assortment and improve customer experience. Proper use of planograms, backed by modern software solutions can turn a retail outlet into a profit-generating machine. Work strategically on your merchandising and you’ll see results!

Author Profile

Adam Regan: Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.

Email Adam@MarkMeets.com