Jon Penberthy and AdClients: Unlock Your Advertising Potential to Boost ROI for Coaches and Experts

Maximizing advertising potential is crucial for coaches and experts looking to enhance their return on investment (ROI). By strategically leveraging targeted ad campaigns, these professionals can connect with their ideal audience, transforming initial interest into tangible results. Platforms like YouTube and Facebook present valuable opportunities to create engaging content that resonates with potential clients. Key elements of successful campaigns include clear messaging, captivating visuals, and a strong call to action, all crafted to capture attention and drive engagement.

The Social Media Advertising market is projected to see ad spending reach an impressive US$219.8 billion in 2024, with an annual growth rate (CAGR 2024-2028) of 3.86%, culminating in an anticipated market volume of US$255.8 billion by 2028. For those who find it challenging to make their online ad campaigns stand out amid intense competition, Jon Penberthy, founder of AdClients, offers straightforward guidance that can simplify the process. He shares essential dos and don’ts for effective decision-making in online marketing. With countless platforms and fierce competition for advertising dollars, it’s easy to feel overwhelmed. However, Jon’s practical advice helps coaches and experts cut through the noise, maximizing ROI while attracting and retaining clients. By implementing these strategies, professionals can significantly enhance their advertising efforts, leading to increased visibility and profitability for their businesses.
Maximizing Your Online Marketing Budget

Jon Penberthy highlights two major players in online advertising: Facebook, owned by Meta, and YouTube, part of Google/Alphabet. After investing millions in both platforms, he offers valuable insights into which is more effective for generating profitable ads, ultimately favoring YouTube. From 2014 to 2018, Penberthy focused on Facebook ads, investing over £1 million with his business partner to ensure their ventures thrived. However, recognizing YouTube’s growth potential in 2018/19, they shifted their strategy, leading AdClients to invest more than £2 million in YouTube ads since then. Penberthy now believes that YouTube is the more powerful and effective platform.

As of August 2024, YouTube boasts over 2.5 billion monthly active users. While Penberthy continues to utilize both platforms, his strategy now heavily favors YouTube, with an 80/20 split. He acknowledges the value of Facebook, stating, “Facebook is still an incredible platform. There is a lot of opportunity to build email lists quickly, target effectively, and guide users through your sales funnel to convert them profitably.” However, he points out that Facebook has reached a critical mass where the number of advertisers exceeds the available ad space, effectively maxing out its capacity for running ads. This overcrowding makes it challenging for Facebook to cater to individual users. In contrast, Penberthy emphasizes that YouTube still offers ample ad space and actively supports its advertisers, making it a more appealing choice for those looking to maximize their advertising efforts.

The Importance of Mindful Messaging

Jon Penberthy’s YouTube videos have garnered over 200 million views, showcasing high production values—dramatic lighting, quality audio, and creative camera angles. However, he emphasizes that the most crucial element in “hooking” an audience is a well-crafted script.

He notes that when viewers encounter an ad on YouTube, they typically pay attention for just five seconds before the option to skip appears. Even before that, they make a quick decision about whether to continue watching. To effectively engage his target audience, such as coaching and course creators, he advises starting with a direct appeal: “Hey, real quick, if you’re selling coaching or courses, I’ve got to speak to you.” This approach increases the likelihood that the intended audience will stick around because it directly addresses their interests.

The final element is a specific call to action rather than a vague prompt. Penberthy encourages making the click appealing and informed, such as inviting viewers to register for a webinar by explaining what they will gain from it. He asserts that AdClients has tested The 60 Second Script methodology across thousands of online ad posts, finding it to be the most significant factor in enhancing potential client engagement.

Ultimately, Jon Penberthy and AdClients provide coaches and experts with the tools they need to enhance their advertising efforts and maximize ROI. By leveraging effective platforms and thoughtful messaging strategies, professionals can create compelling content that truly connects with their audience. Penberthy’s insights demystify online marketing, enabling coaches to focus on building meaningful relationships with potential clients. With the right strategies in place, increased visibility and profitability are within reach for every coach and expert looking to elevate their business.

Image credits: Jon Penberthy

Author Profile

Adam Regan

Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.

Email Adam@MarkMeets.com