Spynn’s Game Plan for Earning AI Overview Citations Through Strategic News

Matteo Ferretti sits in his office watching Google’s AI Overview bury his clients’ SEO-optimized websites beneath AI-generated summaries that quote their competitors instead.

The irony was not lost on him. Businesses were paying thousands to appear below the very AI content that was citing their rivals for free. That lightbulb moment sparked what would become the most significant change in search marketing since Google’s original PageRank algorithm.

Ferretti’s company, Spynn, seems to have solved the puzzle that has left traditional digital marketers lost and confused. While agencies continue pushing clients toward increasingly expensive SEO campaigns discovered something subversive.

Google’s AI Overview prefers authoritative news content over hundreds of blog posts, making media placement the new king of search visibility. Ferretti cites his clients’ visibility in the AI Overview as proof of this. To be precise, Spynn’s clients appear in AI Overview summaries 40% more frequently than competitors relying solely on SEO tactics.

More striking is that businesses appearing in AI Overview summaries through news citations achieve 67% higher click-through rates and 89% better brand trust scores compared to usual blog content and even paid ads. It is like discovering that handwritten letters outperform spam emails. Obvious in hindsight, remarkable in practice.

The AI Overview Invisibility Crisis

Google’s AI Overview has completely altered the search environment, creating the AI Overview invisibility crisis. When 1.5 billion people now rely on AI-generated summaries for their information, appearing below these results is like having a billboard in a ghost town. Traditional SEO firms and agencies are still operating with pre-AI strategies that fail to secure the citations that actually matter.

Ferretti’s breakthrough came from recognizing that Google’s AI systems treat news content from tier-one outlets like Forbes, Business Insider, Entrepreneur, and the like as authoritative sources worthy of citation, while bypassing other sources. “We’ve completely changed the industry from keyword search dependency to paid and earned media authority,” explains Ferretti. “Our research proved that Google’s AI Overview preferentially cites news content, leading to our breakthrough Monthly News Authority Protocol.”

The company’s Monthly AI Overview Citation Package publishes client-focused news stories across tier-one media outlets monthly, ensuring consistent appearance in Google’s AI Overview summaries. The approach builds genuine topical authority that Google’s AI systems recognize, delivering sustained visibility that other tactics simply cannot achieve.

Ferretti goes so bold as to say that citations from the AI Overview might even make more business sense than just winning bids in Google Ads. “I think Google Ads will still be relevant. So it’s good to have a good mix of that and the AI Overview, but remember that Google Ads require constant bidding, and the ads disappear when you stop paying. At least with paid and earned media, these published materials often stay on the internet for a very long time, easily accessible to large language models and Google’s AI Overview. They are like permanent digital assets,” Ferretti shares.

The Mathematics of Earned Media

Traditional advertising approaches face brutal economics. Spynn’s monthly news coverage package shows how a single $2,000 monthly news publication delivers equivalent visibility to $12,000+ in digital marketing spending, with the added benefit of permanent digital assets that continue generating AI Overview citations long after publication. It is the difference between renting visibility and owning it.

Currently serving AI-forward markets in North America, the UK, and Australia, where AI Overview adoption is highest, Spynn is expanding to European markets as Google’s AI Overview rolls out globally. The company is particularly focused on Germany, France, and Scandinavia, where businesses are quickly abandoning traditional digital marketing tactics for AI-optimized strategies.

Building Citation-Worthy Authority

Spynn’s long-term vision reaches past individual client success to completely reshaping how businesses approach search marketing. The company aims to establish monthly news publications as the standard for AI search visibility, achieving global recognition as the pioneer that solved the “AI Overview citation problem.” Their ultimate goal involves exploring strategic partnerships with major news outlets to guarantee AI Overview placement pathways, helping clients get featured in Forbes and other prestigious publications that AI systems frequently cite.

Google’s AI Overview represents a return to editorial judgment over algorithmic manipulation, rewarding genuine expertise and authoritative content over the highest bidder. Companies that adapt to this new reality will thrive, while others clinging to outdated paid search strategies will find themselves going completely invisible.

Ferretti’s approach is a philosophical movement that prioritizes a mix of paid and earned credibility. The company’s success is further proof that the future belongs to businesses that can establish themselves as authoritative sources worthy of citation rather than companies simply willing to pay for temporary prominence. Unlike traditional agencies that rely on external PR team partnerships, Spynn has built an integrated newsroom that handles everything from story development to publication placement.

The search marketing industry stands at a crossroads. While traditional agencies continue burning client budgets on increasingly ineffective SEO tactics, forward-thinking businesses are already securing their place in the AI-driven future. Spynn’s clients aren’t just adapting to Google’s AI Overview, they’re dominating it.

The choice is simple. Businesses can either pay to be ignored below AI Overview results or invest in becoming the authoritative source that AI systems actually quote. One builds temporary visibility, and the other builds lasting authority. Marketers need to choose wisely because the AI movement will not wait for stragglers to catch up

Author Profile

Adam Regan

Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.

Email Adam@MarkMeets.com