The Effective Use of Freebies in Marketing Your Business

There are countless strategies a business could pick from to ensure its success, from SEO to social media marketing. However, one undeniably effective option that isn’t spoken enough about would be the use of freebies. If you’re curious to learn more about its efficacy and tips on how to implement this, we’d suggest to keep scrolling.

Benefits of Using Freebies in Marketing

To help you understand how fruitful freebies can be, we’d urge you to think about it as a consumer. Let’s say you’ve always wanted to try out a game of bingo but aren’t sure if it’s the game for you. In this case, you’ll probably opt to try Paddy Power’s Free Bingo first before making a proper deposit. Or picture yourself walking through a bustling marketplace, filled with various stalls that offer different delicacies. Then imagine that a vendor is offering you a free sample, enticing you to pick them over other spots. .

Whether it’s a cube of cheese or a free gaming session, free stuff is hard to resist for anyone. So, the aforementioned examples clearly showcase how offering freebies can attract the attention of consumers and make them pick one business over another. After all, it would allow them to test out what they want without worrying about potentially wasting money. This easily makes it one of the most impactful strategies to try, and if you pair this with other strategies, such as those listed by MarkMeets, your chances of business growth will be even higher.

To add to this, freebies can help build trust and loyalty, both necessary in forging a healthy business-client relationship. It tells them that you’re so certain that they’ll enjoy what you’re offering and come back to buy more, that you’re giving it away for free. It will also have the added benefit of making your business more memorable, ensuring that they’ll keep you in mind in the future.

Tips for Implementing Freebies

The first step, like in any other marketing strategy, is to identify and understand your audience. This will make it easier to assess which of your products/services would be best used as a freebie. Of course, this doesn’t necessarily mean giving something completely away. These can be small samples of specific products, timed trials for services, like the 7-day free trial for SurfShark’s VPN, or exclusive digital content that provides engaging educational material for free, such as those provided to subscribers of TEDEd.

Next up, you should set clear goals for your campaign, as advised by the marketing platform Mailchimp, along with a timeframe of when you want to see them achieved. Once you’ve finalized the details, it’s time to get things in motion. We’d suggest starting this off small, to ensure that if something doesn’t quite work, you can easily change this without having expended too many resources.

Finally, make sure that your campaign is easily visible and accessible to your customers, so don’t forget to promote it properly. Even something as simple as a social media post can have a great impact on how well it does, as evidenced by how DuoLingo’s popularity soared through their social media presence. Of course, some of these tips will need to be tweaked depending on the type of business you have. At the very least, they can inspire you to think of something that may be more applicable to you.

When it comes to offering freebies, the saying you have to spend money to make money comes to mind. As we can see from the aforementioned benefits, there’s a reason why this phrase exists. So, if you’ve been trying to figure out a new marketing strategy to employ for your company, it may be time to try this one out for a go.

Images via unsplash.