Tiffany & Co., synonymous with luxury, elegance, and impeccable craftsmanship, has long been a global authority in the world of fine jewelry. Since its founding in 1837 by Charles Lewis Tiffany and John B. Young in New York City, the brand has set the highest standards for diamonds and gemstones, shaping the industry with groundbreaking innovations and an unwavering commitment to excellence.
From its early days, Tiffany & Co. established itself as a leader in gemology, most notably with the contributions of Dr. George Frederick Kunz, the visionary gemologist who revolutionized the sourcing and use of colored gemstones in fine jewelry. Under his guidance, Tiffany introduced rare stones such as kunzite and morganite to the world, setting a precedent for the brand’s dedication to extraordinary gems. Today, Tiffany & Co. continues to uphold this legacy, employing a team of expert gemologists and scientists who meticulously analyze and grade diamonds and gemstones to the most rigorous standards.
A testament to Tiffany’s ongoing pursuit of excellence, the company has invited Valentyna Zhytnyk, a distinguished gemologist and diamonds specialist, to join its esteemed gemology department. Zhytnyk, a certified jeweler with multiple diplomas from the Gemological Institute of America (GIA), has gained recognition for her expertise in diamond grading, colored gemstone analysis, and jewelry production. Her independent research and in-depth understanding of high jewelry manufacturing have positioned her as a rising authority in the field, making her an ideal addition to Tiffany & Co.’s elite team.
Tiffany & Co. maintains some of the industry’s most rigorous diamond standards, surpassing even those set by the GIA. The brand is renowned for its meticulous selection process, where less than 0.04% of the world’s gem-quality diamonds meet its criteria. Each Tiffany diamond undergoes a precise grading process that evaluates cut, clarity, color, and carat weight, ensuring only the most exceptional stones become part of the brand’s legendary collections.



By welcoming Valentyna Zhytnyk into its gemology division, Tiffany & Co. reinforces its commitment to innovation, expertise, and the pursuit of perfection. This prestigious invitation not only recognizes Zhytnyk’s exceptional talent but also highlights the enduring legacy of Tiffany & Co. as a pioneer in luxury gemology.
“We are international brand, and this is reflected even in our personnel policy. We search for talent all over the world, making our team truly diverse,” states Tiffany & Co.
Tiffany & Co.: A Global Legacy of Luxury
Tiffany & Co.’s flagship store on Fifth Avenue New York remains a symbol of timeless elegance and prestige, attracting jewelry connoisseurs and collectors from around the world. Beyond its iconic Blue Box and heritage of exquisite craftsmanship, the brand continues to set the standard in fine jewelry through its commitment to innovation, ethical sourcing, and exceptional artistry.
As a part of the LVMH Moët Hennessy Louis Vuitton portfolio—one of the world’s most powerful luxury conglomerates—Tiffany & Co. upholds the highest levels of exclusivity and craftsmanship. Acquired by LVMH in January 2021 for $15.8 billion, Tiffany remains a crown jewel in the luxury industry, blending its American heritage with the refined savoir-faire of European haute joaillerie.
With a global presence and a dedication to excellence, Tiffany & Co. continues to define the pinnacle of luxury, shaping the future of high jewelry while preserving its rich legacy of sophistication and innovation.
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Features and account management. 3 years media experience. Previously covered features for online and print editions.
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