Top Trends in LinkedIn Ad Creative That Get Noticed in 2025

Standing out on LinkedIn has never been easy, and in 2025, competition for attention is fiercer than ever. Brands are pushing the boundaries of creativity, finding new ways to engage professional audiences while keeping ad performance top of mind. If you’re looking to elevate your LinkedIn ad strategy, here are the top trends shaping ad creative this year.

Storytelling That Feels Personal

People connect with people, not just brands. Instead of generic corporate messaging, LinkedIn ads in 2025 are shifting toward relatable, human-centered storytelling. Advertisers are using customer testimonials, behind-the-scenes content, and real employee stories to create authenticity. The goal? Make the ad experience feel less like an ad and more like a meaningful conversation.

Companies are also using carousel ads creatively, allowing users to swipe through mini-stories that lead them on a journey—whether that’s a customer’s success story or an inside look at a company’s culture.

Motion Graphics Over Traditional Video

While video remains a powerful tool, there’s a growing preference for motion graphics over traditional talking-head videos. These short, engaging animations help brands explain complex ideas quickly while maintaining a sleek, polished look.

LinkedIn’s feed is fast-moving, and motion graphics grab attention in a way that static images or long-form videos might not. They’re also more cost-effective to produce, making them an attractive option for companies looking to maintain a steady flow of fresh content.

Conversational Ad Copy

Stiff, overly formal ad copy is on its way out. Brands are embracing a more conversational tone, mirroring the way professionals naturally communicate. This doesn’t mean being overly casual—it’s about striking a balance between professionalism and approachability.

Instead of saying, “Enhance your business strategy with our cutting-edge solutions,” companies are opting for copy that feels more engaging: “Struggling with your business strategy? Here’s how top companies are solving it.” This subtle shift makes ads feel less like a sales pitch and more like helpful insights from an industry peer.

Bold Colors and High-Contrast Designs

Muted, corporate blues and greys are taking a backseat in 2025. High-contrast colors and bold typography are dominating LinkedIn’s ad space, helping brands cut through the visual noise. Advertisers are experimenting with vibrant gradients, strong font choices, and unexpected color combinations to make their creatives pop.

While LinkedIn is a professional platform, it doesn’t mean ads have to be dull. The key is maintaining brand consistency while embracing more eye-catching visuals.

AI-Powered Personalization

AI is playing a bigger role in LinkedIn advertising, allowing brands to tailor their creatives to specific audiences more effectively. Dynamic ads, which adjust content based on a viewer’s profile, are becoming more sophisticated.

For example, an ad agency might use AI to deliver different creatives based on a user’s job title—offering insights for CMOs while providing tactical tips for digital marketing managers. This hyper-relevant approach increases engagement and makes ads feel more personalized.d.

Interactive Polls and Quizzes

Engagement-driven content is making its way into LinkedIn ads, with more brands experimenting with interactive elements like polls and quizzes. Instead of just pushing out messages, advertisers are inviting users to participate, turning passive scrolling into active engagement.

For instance, a B2B company might run a poll asking professionals about their biggest industry challenges, then follow up with content that directly addresses those concerns. This not only boosts interaction rates but also provides valuable insights into audience preferences.

Less Stock Imagery, More Custom Illustrations

Generic stock photos are fading from LinkedIn’s ad space, making way for custom illustrations and unique visuals. Brands are investing in bespoke graphics that align with their identity, setting them apart from competitors using the same overused images.

Illustrations allow for more creativity and flexibility, especially when representing abstract concepts that are hard to capture with photography. Plus, they help brands establish a distinct visual identity that’s instantly recognizable in a crowded feed.

Takeaway

LinkedIn ad creative in 2025 is all about balance—being professional yet engaging, data-driven yet human. From motion graphics to interactive polls, brands are finding new ways to break through the noise and connect with their audience.

By embracing these trends, businesses can create LinkedIn ads that not only capture attention but also drive real engagement. Whether you’re an ad agency optimizing campaigns or a B2B brand looking to increase visibility, staying ahead of these creative shifts will give you a competitive edge.

Author Profile

Adam Regan

Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.

Email Adam@MarkMeets.com