Why Borgo Egnazia Is Becoming Europe’s Most Coveted Wedding Destination

In recent years, a new trend has emerged among couples planning destination weddings: escaping to Europe not just for a ceremony, but for an immersive, multi-day experience. At the center of this growing movement is Borgo Egnazia, a five-star resort in southern Italy that has become one of the most sought-after wedding venues on the continent.

Located in the sun-soaked region of Puglia, Borgo Egnazia offers more than just a picturesque backdrop. Built to resemble a traditional Apulian village, the resort fuses cultural authenticity with modern luxury. With its limestone architecture, olive groves, private villas, and Michelin-starred cuisine, it has attracted both celebrity and international clientele seeking an extraordinary setting for their big day.

What truly sets Borgo Egnazia apart isn’t just the scenery—it’s the experience. Destination weddings held here often span several days, incorporating welcome dinners, poolside brunches, and intimate family gatherings in addition to the main event. This concept, sometimes referred to as a “wedding weekend,” allows couples and their guests to slow down, connect, and truly celebrate—something increasingly valued in today’s fast-paced world.

A recent example illustrates this perfectly. In May 2025, an American couple, Lori and Bob, hosted a three-day wedding celebration at Borgo Egnazia that exemplified this full-immersion approach. From the rustic welcome dinner set beneath olive trees to the elegant ceremony at golden hour and the relaxed farewell brunch the next day, the event offered guests a taste of la dolce vita at every turn. You can explore the full story, including behind-the-scenes details and photographs, in this feature on Princess Apulia.

The popularity of Borgo Egnazia is part of a broader trend that sees couples prioritizing meaningful settings over conventional hotel ballrooms. According to recent wedding industry insights, there’s been a noticeable shift toward combining travel, culture, and personalization into wedding planning. As a result, venues like Borgo Egnazia, with strong local character and high-end amenities, are in high demand.

Planning a wedding abroad may seem logistically challenging, but the rise of destination wedding services has made it more accessible than ever. Local planners and international agencies specializing in Italian weddings can now coordinate every detail—from paperwork and venue booking to floral design and guest experiences. This trend mirrors the increasing popularity of destination weddings worldwide, with Italy remaining one of the top three most requested locations, alongside France and Greece.

Of course, Puglia offers more than just Borgo Egnazia. The region is dotted with historic masserie (fortified farmhouses), whitewashed seaside villages, and medieval churches—all of which can serve as unique venues for couples who want a more off-the-beaten-path celebration. MarkMeets previously highlighted how cultural depth and visual storytelling now define the modern wedding, and Puglia continues to rise as a prime example of that blend.

For those considering Europe as a wedding destination, the key is balancing beauty with authenticity. That’s what makes Borgo Egnazia so appealing: it doesn’t just offer photo-ready spaces, it offers moments. It’s where guests sip local wine under fairy-lit trees, dance barefoot on limestone patios, and wake up to the sound of the sea. It’s the kind of place where a wedding becomes a story shared for generations.

As the destination wedding industry evolves, and couples look for more than a one-day event, Puglia—and Borgo Egnazia in particular—stands at the intersection of tradition, luxury, and meaningful celebration.

Image Credit: PrincessApulia Official Website

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Adam Regan

Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.

Email Adam@MarkMeets.com