Formula 1 launches March 2023: AlphaTauri reveal new look for 2023 season

AlphaTauri become fourth team to reveal their new look for the 2023 season.

With AT04 featuring red to mark partnership with new sponsor PKR Orlen; F1 rookie Nyck de Vries joins Yuki Tsunoda as the team look to improve on last season’s disappointing ninth-placed finish

AlphaTauri’s AT04 livery features a new-look red influence as they team have revealed their new livery for the 2023 Formula 1 season at a glitzy launch in New York City.

Their AT04 car carries a similar look to it’s predecessor, with the main change being the addition of red, most notably on the rear wing, to reflect their partnership with new sponsor PKN Orlen.

Saturday’s livery reveal took place in Manhattan alongside the AlphaTauri Fashion’s launch of their 2023 Autumn/Winter collection, coinciding with New York Fashion Week.

“As we know, Formula 1 has seen a huge increase in popularity due to the likes of Netflix and social media over the last few years,” AlphaTauri team principal Franz Tost said.

“So, it’s extremely important that we continue to grow in this market, which is why I’m pleased we were able to launch our 2023 livery here today in New York City to show our appreciation.

Red Bull’s sister team are hoping to bounce back from a disappointing 2022 campaign, which saw them finish ninth in the constructors’ championship.

The Italian squad welcome F1 rookie Nyck de Vries for 2023, following the departure of Pierre Gasly to Alpine, while Yuki Tsunoda remains with the team for his third season in the sport.

“I’ve had a lot of fun this week in New York City and it’s also been great to attend the event here today, it’s such a cool backdrop for both the fashion collection and our new 2023 livery,” Tsunoda said.

“The classic Scuderia AlphaTauri colours look great next to the new clothes and I can’t wait to try both out this season!”

De Vries has finally got his shot at F1 after biding his time as a Mercedes reserve driver, and also gave his seal of approval to the team’s new look for 2023.

“I’ve loved attending my first event as a Scuderia AlphaTauri driver, the opportunity to represent the brand at New York Fashion Week has been extremely special for me, and really showed me what the brand is about,” De Vries said.

“The livery looks great, and you can see how the sleek A/W collection has inspired it, so I can’t wait to see it on track.”

AlphaTauri have yet to confirm when the AT04 will make its first appearance on track, with a shakedown expected before pre-season testing begins in Bahrain on February 23.

Pre-season testing is all live on Sky Sports F1 from February 23-25, as is every Formula 1 practice, qualifying and race. The season-opener is the Bahrain Grand Prix on March 5.

Season starts 3rd March!