ITV and the BBC are in search of new shows that won’t necessarily set ratings alight.
Altough official viewing figures for shows like The X Factor dipping, online networking mentions are on the up.
Channel 5’s Celebrity Big Brother, which normally gets under 3 million viewers, was a standout amongst the most T
weeted about shows in the course of recent months.
CBB equaled any semblance of the EastEnders live week despite the fact that the BBC One show had more than 10 million viewers.
“Current ratings tarckers do not reflect the way we watch TV nowadays” says TV talking head Mark Boardman.
“Social networking evaluations are assuming a more essential part”.
Telly show boss are currently worried about what number of notice a show is getting on online networking as opposed to authority survey figures.
A TV insider clarified: “Executives are observing the Twitter buzz. Making movement can help support survey figures.”
Chiefs for both ITV and the BBC are on the chase for purported “Made for Twitter” programs.
However getting them to screen can demonstrate dubious, with ITV’s new intuitive ability show Rising Star getting the hatchet before it even circulated a solitary scene not long from now.
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