West End beat seats see prices soar over past 12 months

London’s West End see’s best seats in the house up 300% for top shows

Tickets rises see London fans paying £200 for premium tickets as West End theaters follow airline pricing model of the nearer you book to the performance, the higher the price!

West End Theatre
West End Theatre

“Whilst there are half price outlets in London, ticket prices for good seats remain high” says MarkMeets editor Dan Dunn.

Whilst inflation may have plunged into short figures, however West End theater ticket costs have taken off to untouched highs, with a few shows requesting £200 or more for their best seats.

In 2004, London’s most lavish theater ticket, to The Producers, cost £49, as per the Stage – which means costs have quadrupled in minimal over 10 years. That rate of increment goes out costs in the shade – they dealt with a regular 80% ascent over the same period – and implies the expense of a top West End ticket is quick getting up to speed with Broadway’s famously high costs. Ticket resale sites confront new clampdown to end profiteering

Proof has developed that the makers of some of London’s most well known shows have been discreetly pushing through immense ascents in the expense of their premium –and, at times, standard – tickets by making utilization of aerial shuttle style “element estimating” frameworks, where the expense of a ticket changes as indicated by interest. A few costs have expanded by more than 100% in the course of the most recent year alone.

Premium seats to see The Book of Mormon are being sold for £202.25 each on the theater’s ticketing site. That is up 59% on the £127 being charged in 2013. Right now a year ago the cost was £152.25 each.

Hamlet at the Barbican, which opens in August and stars Benedict Cumberbatch, went marked down this week at £200 each. This is more than twofold the £85 to £95 that was being charged for indistinguishable or proportional tickets last August. The new tickets went on special on the site of ATG Tickets, some piece of the Ambassador Theater Group, which has been one of the real examples of element evaluating. There was no notice of additional advantages to legitimize the value rise, and the seats are no better regarding their area than those set on special last year, however this did not keep them from being gobbled up rapidly.

Elf, a musical in view of the 2003 film of the same name that opens at the Dominion Theater in October, is energizing to £214 a ticket, including a £14 booking charge. A group of four needing to sit in the focal squares of the slows down or circle for the night execution on 19 December would confront a bill of £856. On the same date, the Guardian found that the various tickets for the slows down being sold through the theater’s site were estimated at £97.40 – even as far back as line Z.

Top-value premium seats at American Buffalo, David Mamet’s play featuring Damian Lewis and John Goodman, have hopped in cost by up to 62% since they went on special in December. They now cost as much as £149.50 – up from a unique most elevated cost of £97.50. American Buffalo is on at the Wyndham’s Theater which is a piece of the Delfont Mackintosh gathering, similar to the Prince of Wales Theater, which plays host to The Book of Mormon.

“In the event that you don’t develop a group of people, you’re not going to discover a group of people at all in a couple of years’ opportunity.” However, he included that expenses once in a while descended under element valuing.

Trueman said there were great arrangements to be had. He indicated the Donmar Warehouse in Covent Garden, which offers a portion of the best seats at each execution for £10, affability of a connection up with Barclays. On the South Bank, the National Theater’s organization with Travelex, which started in 2003, will this year offer 100,000 £15 tickets for six plays, including its present show Everyman, featuring Oscar candidate Chiwetel Ejiofor.

What may sweeten the pill for theatergoers is that sometimes in any event, the costly premium seats are financing much less expensive tickets went for acquiring new, more youthful gatherings of people. The makers of the Barbican’s Hamlet have been applauded for a plan that will offer 100 tickets costing £10 for every execution, 60 of which will be sold ahead of time by means of a tally, with another 30 being sold as day seats, and the remaining 10 sold through foundations that work with underprivileged youngsters.

Likewise, 100 tickets for every execution costing £15 every are accessible for The Elephant Man, featuring the Hollywood performing artist Bradley Cooper, for which premium seats cost £108, while the inevitable play Photograph 51, including Nicole Kidman ahead of the pack and with a premium cost of £105, is putting forth more than 20,000 tickets at £10.

On Broadway, the most extravagant tickets for the New York creation of The Book of Mormon have a face estimation of $477 (£310). Sky facing window, an exchange of the David Hare play featuring Carey Mulligan and Bill Nighy that was a West End hit a year ago, charges $299 (£195) for premium seats.

The Ambassador Theater Group said it was “progressively disposed to execute an adaptable and straightforward way to deal with ticket valuing. This incorporates, on a few shows, revising certain value focuses here and there as per interest.”

Gotten some information about the Hamlet value rise, it said tickets for the show sold out in record time a year ago, with the greater part of seats in the slows down evaluated at £62.50. “ATG has as of late been given a little allotment of tickets to offer, and certain holds are presently being discharged available to be purchased, with the staying premium tickets estimated to mirror the interest and expense of creating this expansive scale generation. This portion has now sold out.”


MARKMEETS have been online since 2004, and provide the latest UK Entertainment News, celeb interviews, info on film premieres, competitions, movie news, celeb photos, music videos and all things celebrity.

“Leading The Way In Entertainment”. – MarkMeets

Follow us: @MarkMeets on Twitter | MarkMeetsPR on Facebook | MarkMeets on Youtube

Author Profile

Mark Meets
Mark Meets
MarkMeets Media is British-based online news magazine covering showbiz, music, tv and movies

Comments are closed, but trackbacks and pingbacks are open.