AI Content Writing Tools: Are They Productive or Pointless?

AI writing tools are taking the world by storm. 

Whether you’re struggling with writer’s block or just looking for some inspiration, an AI writing tool will help you get the work done.  

From Tweet writers to long-form blog writers, there’s an AI tool for all content writing needs. AI writing tools possess several benefits, but many wonder whether these tools are genuinely productive or are just another pointless trend.

To answer your questions, in today’s article, we’ll take a deep dive into the world of AI writing tools and conclude if they are productive or pointless. 

Without further ado, let’s get started.

The Anatomy of AI Content Writing Tools

AI content writing tools are software applications that use machine learning, deep learning, and models of natural language processing to create text when a user types keywords and specifies a few basic settings. 

It does sound a bit like science fiction, don’t you think? Well, not exactly.

AI content writing tools scan the web for existing content and gather data following user instructions using language processing, much like human authors do when researching an existing piece of content before writing a new one. 

These tools are gradually trained using real-world data, and as they gain knowledge from the provided data, they get better at producing output. 

Are AI Writing Tools Pointless? 

When we discuss the pros, we do have to consider the cons. 

Here’s why AI content writing tools (at least in their current form) cannot fully replace a writer and may seem pointless.

1. AI Cannot Comprehend Emotion

AI is incapable of comprehending what makes people tick. Writers must consider emotions while writing content if they want it to be persuasive. 

As a result, you have to substantially edit the AI-written content at an emotional level, so the content is not too dry and factual.

2. AI Cannot Comprehend Brand Strategy

AI doesn’t comprehend corporate goals or how to accomplish them. AI doesn’t follow the purpose, culture, and values of your brand. 

Even when everything is adhering to brand requirements, you can tell when something is off. For instance, the message should be tailored if the company wishes to take the customer from one stage to another.

AI doesn’t understand the reader’s position in the buyer’s journey or the direction the content is intended to move a brand’s customer.

3. AI Content Isn’t Accurate

The accuracy of your content may be a primary problem when using AI writing tools. 

AI writing tools use predictive text and the input context to produce factual material.

AI tools can result in senseless and repeated content. For example, if you use a platform to generate a 500-word blog article automatically, you can see that some of the paragraphs are almost identical and that some of the sentences are simply rephrased versions of one another. 

4. AI Isn’t Human

Even if AI is becoming more intelligent than humans in some areas, there are specific attributes it cannot replace. For instance, human-centric characteristics like empathy, values, and morals cannot be replicated by AI.

Are AI Writing Tools Productive? 

No matter which AI tool you use, we have to accept that AI content creation tools are productive and offer certain benefits, including, 

1. Make Recommendations for On-Page Optimization

AI content writing tools can offer advice on optimizing your content so that it appears higher in search engine results in addition to producing content for you. 

Many AI content tools provide real-time SEO scores on the performance of your content. You can see where your page needs to improve using those live scores. As a result, the problems on your page can then be manually fixed.

2. Helps Save Time

Writing content takes time. 

For example, a 500-word original blog requires around 1 to 2 hours of researching, writing, and editing by a human writer, but AI content writing tools can do it in minutes.

AI content writing tools improve labor scalability by speeding up the number of articles written in less time. Take this one step further by completely automating AI content creation with tools like Content at Scale that generates content that is incredibly human-like using multiple AI engines, and two semantic analysis language processing algorithms.

2. Helps Generate Content Ideas and Overcome Writer’s Block

Writing on topics they are not experts in is a problem that many writers often face. As a result, substantial research and study are required. 

Writer’s block is another issue that writers have. It can be highly frustrating and lower productivity, causing you to deliver your work more slowly than necessary.

AI tools can help with these problems. 

AI tools provide a brief outline and content, which can help overcome writer’s block and generate content ideas.

The AI writing tool will take care of the rest if you type in what you want to write and the tone and style you want to use.

4. Write in Multiple Languages

AI writing tools let you create content in several languages. 

The ability of these tools to translate words between languages is improving. As a result, you may easily and quickly generate material in one language and translate it into another.

Using AI writing tools can be very advantageous if you run a multilingual blog and wish to provide content in various languages.

Final Verdict 

Although it isn’t quite there yet, AI is already impacting how information is written. 

So, are AI writing tools truly productive or pointless? 

Ultimately, the purpose of AI writing tools is not to take the place of actual subject matter experts. They are intended to streamline the current content and SEO processes, while improving the productivity of writing-based businesses. 

AI content writing tools raise and polish the level of content quality, but they can not replace humans, yet.