Five Ways to Promote Your Business Online WIth Press, Good PR and Media Articles

Tips for Promoting Your Company Online 

Did you know that 18% of all retail sales worldwide occur online? And even if companies don’t sell products and services online, their websites can still help consumers learn more about the products and services they’ll eventually buy.

While the internet is helping to level the playing field, you need to know how to use it effectively if you’re going to reap the results. But how can you use the internet to promote your business?

Here’s a look at five ways to promote your business online to reach your target audience.

1. Get a Professional Business Website

According to Statista, 83.4% of businesses in the U.K. have their own websites. If you want to promote your business online effectively, you’ll need a website. But steer clear of those DIY website-building platforms available these days. You want a professional website to attract the target demographic you’re after. People do judge books by their covers. So, if your website is clunky, has lousy navigation, loads pages slowly, or has other flaws, you’ll chase away customers and prospective customers. A professional website costs money but it’s a must.

Considering that many people shop online or look for information online using their smartphones, tablets, and other small-screen devices, you also need to be mobile-friendly. That means ensuring your website displays well on smaller screens. Otherwise, people will be frustrated when they visit your website to research offerings or purchase things.

2. Search Engine Optimization

You’ll also want to ensure your website is optimized for good results on search engines. Search engine optimization, or SEO, is something that should be left to professionals. Professionals understand how search engine algorithms work and will ensure that people using search engines to find what your company offers will see your URL at the top of the first page of results.

Results found lower down on the first page or on other pages of the search engine results are much less likely to be clicked by users. They usually focus higher up on page one.

Online promotion can often be the sole determiner of success for a business, especially an online based startup that relies on web traffic. As businesses strive to amplify their presence, the incorporation of effective press, positive PR, and engaging media articles becomes imperative. Employing the services of experts in SEO such as Online Advantages can highlight the importance of (and seek to improve) the aforementioned as well as many other factors that are part of the search engine ranking algorithms. Relevance is an integral factor when trying to place higher in the likes of Google or Bing, so that you can reach a wider audience of people. Using professionals can be demonstrably effective in improving your website and promotional material so that it becomes more visible in the top search engines.

3. Social Media

As of early this year, 61.67 million social media users were in the U.K. The most popular social media platform in the country last year was WhatsApp with nearly three out of four of the people in the country using the WhatsApp app. Other popular social media platforms include Facebook, Facebook Messenger, Instagram, and Twitter.

Social media is a must if you want to promote your business, brand, products, or services online. Find out which apps are most widely used by your target audience. You can establish yourself as a thought leader by providing valuable insights, launching social media campaigns, interacting with your audience, teaming up with influencers, and more.

4. Publish Useful Content

Another effective way to promote your business online is to post useful content. The content needs to be interesting, informative, and valuable to those who consume it. You can promote your business, but the chief objective should be to give rather than to receive.

When you offer content that resonates with your audience, invite them to comment and be sure to respond to questions or other feedback. Engaging your audience will help you build a loyal reader base.

5. Online Marketing

You also need to incorporate online marketing into your overall online promotion strategy. One popular online platform is Google Ads. Get yourself a Google Ads account if you don’t already have one. It’s proven to be effective for pay-per-click marketing campaigns.

Familiarize yourself with the policies to avoid a dreaded suspension. But if you do find that your account is suspended, you’ll want to know how to reverse it. There are companies that can help you.

These are five good ways to promote your business online. You can’t afford to neglect the online space when promoting your company. Too much is at stake to ignore online promotion. If you’re new to this type of undertaking, start out by getting a professional website and go from there.