Get More Out Of Your Marketing With Real-Time Ads

Moments define our collective experience. No one wants to miss out on a big moment, be it a brand or a fan. This should be viewed as an opportunity for brands to make their current assets work harder. You need to take a look at your existing investments – the moments that people already have access to – and you need to repackage them to improve them. 

If you speak to any consultancy or training group, such as Corporate Coach Group, they will talk with you about the importance of marketing your business effectively irrespective of the sort of industry you operate in at the moment. After all, competition is fiercer than it ever has been, and businesses have a lot to contend with as a consequence of the pandemic. Therefore, you really need to think about what is going to be right for your business during this present time. Repurposing your adverts can be a highly effective and cost-efficient approach. Plus, you can draw on the analytics you harvested via your previous ads to determine what works the best.  

Below, we have put together three ways marketers can get more out of your existing investments with real-time advertisements. This is a way of taking conventional TV content outside the big screen and onto our desktops and mobile devices. 

Dig into cross-device performance 

There is plenty of research that indicates the importance of optimising your business ads for both smartphone and desktop usage. While desktop used to outperform mobile, this is no longer the case. Plus, on the whole, you will find that mobile actually drives a large proportion of desktop conversions. What this means is that a lot of people will use their smartphone to click on an advertisement, but they will then subscribe via their desktop. This shows why it is so important to use all devices to engage your audience. Desktop and mobile should be used in conjunction to capture fans at the moment that matters to them the most. 

Go everywhere your users go

All marketers need to have a holistic approach. It is surprising that mobile takes a backseat when it comes to brand sponsoring events. After all, a huge proportion of people use their smartphones or tablet when they are watching television. You may think that this is merely a distraction but, in fact, 29 percent of these people are searching for content that is connected to what they are watching. You would probably assume that most people are on the likes of Twitter and Instagram. But, that couldn’t be further than the truth. Less than half of that figure is on social media. In fact, people are simply hungrier for information than they have been before. 

This represents a great opportunity for marketers, as you should anticipate this need for information, and put it into ads that are useful and relevant. If you time your marketing efforts effectively, it can make a massive difference when it comes to your real-time ads and the impact they have. 

Get more from your best ads

Last but not least, you should be thinking about ways to get more from your current investments. This is especially important for brands that have made large investments in sports or entertainment sponsorships. 

In most cases, brands and marketers view sponsorships of TV content as needing to stay on the big screen. They will create an ad in one medium, and then it will only be used on a solo channel. This is inefficient. Instead, think about how you can repurpose your most successful content and utilise it across various platforms. Look for ways to bring more relevant messages to audiences that are larger and more engaged, and do this by leveraging technology and innovation. 

So there you have it: some of the different ways that you can get more out of your marketing efforts with real-time ads. All businesses today need to be dedicating a significant amount of their resources to reaching customers and marketing effectively. However, you cannot ignore the fact that the marketing landscape is changing, and this is something you will need to factor in when it comes to making sure your approach to real-time marketing is a success. Try the three different approaches that we have mentioned above, and we are sure that you will experience some great results, but you do need to be patient and you must continue to measure your efforts.

Author Profile

Scott Baber
Scott Baber
Senior Managing editor

Manages incoming enquiries and advertising. Based in London and very sporty. Worked news and sports desks in local paper after graduating.


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