Why Small Businesses Need Localised SEO

We all know about search engine optimisation, or at least we know that it has to do with boosting search rankings within Google searches and while this can be a global thing, many small businesses that serve the local community are best suited for localised SEO; they have no need to reach people outside a specific region and that’s where localised SEO comes into play.

Location based SEO

The first step would be to find out the most common search terms within your industry, then these are carefully inserted on your website in all the right places for Google to notice the site. Adding location to a search term automatically eliminates businesses that do not operate within a certain radius of the user’s location. Approach an award-winning boutique digital agency in Sydney and let them take an in-depth look at your business, which enables their technicians to formulate an effective digital marketing campaign that includes ongoing SEO that is location based.

Search term research

It doesn’t matter what you, or anyone else, thinks are good search terms, you need to find out; a digital marketing agency can quickly discover the top 10 search terms related to your industry

Reach your entire community

Using numerous social media platforms, you can pretty much reach everyone in your local community; it takes time to generate a social media following and with an ongoing budget, your online profile will steadily grow and that brings with it big dividends. Define various target groups and join related Facebook groups and make a catchy slogan with your business name. ‘A company that cares’, ‘Keeping you safe’ or ‘Service with a smile’, something extra for the consumer to ingest. It takes many years to get a good reputation and customer service is a key factor for long-term success.

Link building

This is an integral aspect of getting your site noticed and there are a few ways to do this; you can have blogs written with links to your landing page, which are posted on independent blogging sites with a high DA (Domain Authority) score. This is a cost-effective way to put hundreds or even thousands of articles on the web with links to your site; indeed some businesses have a standing order of 10-30 articles per month and that adds up over one year. Exchanging links with other businesses is also recommended and list your business with all the right associations and federations for added credibility. You would be surprised to learn how many consumers use these organisations to source services. Link building is one of many services offered by a digital marketing agency and a quick Google search is all it takes to talk to such a company. Click here to learn about customer service software.

Focus on social media

If you are targeting your local community, Facebook is the perfect platform to create a business page and then approach a boutique digital marketing agency and let the experts take over! It is normal for the team to suggest a page revamp, they would present several storyboards with colours and graphics and you can choose the one you like the most. They handle all posts, using a pro photographer and videographer, your posts are engaging and informative, designed to encourage users to interact. We are all unique and cannot be good at everything, so when you want maximum impact with a digital marketing campaign, call in the award-winning agency and they can create the right plan.

Google visibility

Aside from owning most of the planet, Google are extremely secretive about the algorithms that run its search engine. Having said that, a good SEO technician knows enough to put your website on the first page of search results, which might take a few months but once you are on that coveted page, you will be getting some serious organic traffic from your target groups. Rewording your website is on the cards, as it needs to incorporate specific terms that people use when Googling.

Drive traffic to where it matters

Every company website should have a landing page, which is different to the homepage, as it is designed for new users. Good SEO drives users to where you want them to go and you can expect to see a huge surge in traffic. When you start to see results, this is not the time to cease the SEO services, as the Internet is in a constant state of change, so keep an SEO budget for an ongoing service that maintains that high ranking and not just with Google; other search engines will also see your site.

So, there you have it, a few compelling reasons to contact a digital marketing agency and let the experts work their magic and drive traffic to your online platform.