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Embracing the Iconic Era: Victoria’s Secret and the Evolution of Fashion

The renowned Victoria’s Secret collection has embarked on a new journey with the launch of its “The Icon by Victoria’s Secret” campaign, reuniting with iconic figures like Adriana Lima and Candice Swanepoel. Alongside them stands the multifaceted model and author, Emily Ratajkowski, who is ushering in her own iconic era within the Victoria’s Secret brand. Let’s delve into this evolution and explore how the fashion industry is embracing inclusivity and empowerment.

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Emily Ratajkowski’s Iconic Transformation

Emily Ratajkowski, a supermodel, author, entrepreneur, and proud mother, is venturing into her icon phase in collaboration with Victoria’s Secret. Over the past decade, Ratajkowski has solidified her presence both on and off the runway. Recognized for her work in various domains, including acting and writing, her 2021 book “My Body” offers a glimpse into her industry experiences. Departing from the high-fashion scene, Ratajkowski is now a part of “The Icon by Victoria’s Secret” campaign, where she shines while showcasing the new Push-Up Demi Bra.

In her own words, Ratajkowski explains the significance of this new opportunity, “I’m happy to see that we are moving toward a less judgmental attitude toward women and the way they want to dress.” This campaign marks a significant shift for Ratajkowski, who is known affectionately as Emrata, as she stands alongside long-standing models such as Gisele Bündchen, Candice Swanepoel, Naomi Campbell, and Adriana Lima.

The Timeline of Victoria’s Secret

Victoria’s Secret, once celebrated for its extravagant runway events featuring elaborate wings and dazzling lingerie, has undergone a remarkable transformation. The days of Gisele Bündchen and Naomi Campbell gracing the runway have evolved into the era of the VS Collective. This movement prioritizes women’s empowerment, embracing diverse beauty standards, and celebrating achievements.

Emily Ratajkowski is enthusiastic about being a part of this evolution, sharing her excitement, “It’s exciting to be a part of the evolution of VS and to work with their very lovely team.” The Icon campaign not only features Ratajkowski but also includes Adut Akech, Hailey Bieber, and Paloma Elsesser, representing a diverse range of strong women.

Empowering Icon Collection

Central to this transformation is the Icon collection itself. Boasting innovative lifting and shaping technology, this collection encapsulates the essence of empowerment. The introduction of this collection signifies Victoria’s Secret’s commitment to catering to a wide range of women and their unique body shapes.

As Ratajkowski collaborates with Victoria’s Secret, the brand is also preparing for the debut of “The Victoria’s Secret World Tour” on September 26. This reimagined fashion show will showcase a fusion of fashion, art, and intimate stories from around the world. By focusing on global creatives, the tour aims to present a cinematic experience that encapsulates the spirit of creativity from cities such as Bogota, Lagos, London, and Tokyo.

The Trend of Lingerie as Outerwear

In recent times, the concept of “underwear as outerwear” has gained traction, with lingerie making its way from the bedroom to the streets. This trend encompasses versatile bralettes, sheer ensembles, and corsets, enabling individuals to incorporate elements of lingerie into their everyday attire. Emily Ratajkowski, a trendsetter in her own right, has always been a proponent of this style. In her words, “I’ve always loved incorporating lingerie and swimwear into my wardrobe.”

Ratajkowski emphasizes that this trend is about promoting a non-judgmental attitude towards how women choose to dress. She believes that true sexiness stems from confidence and self-assuredness, transcending gender boundaries.

EmRata’s Candid Insights

Emily Ratajkowski’s journey into the iconic realm has not been without its challenges. Her public display of affection with Harry Styles in Japan went viral, prompting discussions about the complexities of fame and personal privacy. Ratajkowski, who hosts the “High Low With EmRata” podcast, candidly shared her perspective on fame and privacy.

Reflecting on the viral images with Styles, Ratajkowski admitted, “I didn’t expect this to happen.” While some celebrities prioritize privacy and employ security measures, Ratajkowski acknowledges the balance between her freedom and the limelight. This incident sheds light on the intricate nature of dating while being in the public eye.

The Future

Victoria’s Secret’s embrace of inclusivity, the empowering Icon collection, and Emily Ratajkowski’s journey into her own iconic era represent a larger transformation within the fashion industry. The shift towards celebrating diverse beauty standards, empowering women, and embracing innovative fashion trends reflects the evolving preferences and values of consumers worldwide.

As the Victoria’s Secret brand continues to redefine its identity and fashion’s landscape evolves, it’s clear that iconic figures like Ratajkowski will play an integral role in shaping the future of the industry. This collaborative journey between brands, models, and consumers is emblematic of the ongoing evolution that keeps the fashion world vibrant and exciting.

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