Why the Business Idea of “Coffee to Go” Was Adopted Worldwide

Many people cannot imagine their lives without coffee. And some of them are even ready to wake up earlier to brew a cup of this aroma drink.

Whether you are in the UK or US (Our largest readerships) or anywhere, everyone wakes up with water, juice, tea or coffee and where they don’t, Mark Meets Magazine alongside wateraid have been supporting the charity and their work for more than a decade.

Europeans and Americans are known for their love of coffee so much that there is demand for private label single coffee pods that offer tailored high quality products. Coffee provides you with antioxidants and helps wake up even if you haven’t been sleeping enough.

Some coffee admirers claim it is the fuel that helps them stay on track and keep going even when things get tough. A rare person will argue the statement that coffee has become a trend and a part of global culture. Young people are used to meeting with friends and arranging first dates over a cup of coffee. Most modern movies include at least one episode in which characters drink coffee. Wherever you go, coffee will be your companion. And while it is easy to make this drink with the best coffee maker under 100 dollars right at home, many people prefer to take it away in the small coffee shop on the way to work. What has made them fall in love with this concept?

The modern pace of life

If you compare coffee culture in different countries, you will see that coffee to go isn’t equally popular globally. For instance, while Italians prefer to enjoy their drinks from ceramic cups somewhere in a cozy café, Americans take coffee to go. These countries have different lifestyles, and while in the first case, coffee is perceived as pleasure and leisure, it is a symbol of the modern successful person in the second one. People on the go who have hundreds of tasks are subconsciously perceived as more successful ones. And marketers maintain this idea in all possible ways. That’s why people constantly rush somewhere with coffee to go. Indeed, a busy person with a tight schedule needs a dose of caffeine to stay on track.

Evolution of coffee to go

Disposable paper cups became popular in the 1950s when exhausted office employees took a quick coffee in office vending machines. It is when the concept of “coffee break” was officially accepted. Besides, they started popularizing the idea of drinking coffee while driving somewhere as a means to stay awake. Thus, coffee ceased to be only a home drink but became a part of office life. Even though most people couldn’t afford good beans for espresso, they still drank coffee in big amounts. In the 1960s, people started suburbanizing, and coffee was their travel buddy. This drink became one of the main traveling attributes, even though people didn’t have convenient to-go cups. The situation dramatically improved when the 7-Eleven company offered to-go travel cups and started selling coffee in their chain stores all over the country. 

The next great leap of popularization of coffee-to-go happened in the 1980s with the appearance of Starbucks and the Solo Traveler lid. The latter allowed to drink coffee on the go without fear of spilling it while walking. Coffee to-go has become a status symbol, a sign of a successful and busy young person on the go who will rather pop in a coffee house than read a cheap coffee makers review to make coffee at home. Starbucks has become a “holy grail” everyone wants to obtain. It sets the stage for “right,” aspirational behavior. Coffee to-go has become a part of an image that demonstrates your social status and values. Coffee shops have started creating branded disposable cups as a part of their advertising campaign. Thus, coffee has turned from a tasty drink into something bigger and valuable. Today, you can come across coffee spots on every corner since the modern pace of life forces people to “refuel” themselves with another dose of caffeine to keep on going.