Is Gucci having a moment right now

Lady Gaga explains ‘pyschological difficulty’ at end of filming House of Gucci

In the film, the singer and actor plays Patrizia Reggiani, the wife of Maurizio Gucci, who she had assassinated in 1995.

Lady Gaga has said her role in Ridley Scott’s House of Gucci took its toll on her.

Gaga said: “I had some psychological difficulty at one point towards the end of filming. I was either in my hotel room, living and speaking as Reggiani, or I was on set, living and speaking as her.”

Gucci is the name even those entirely uninterested in fashion know. Worn by every A lister from the Queen to Rihanna, its innovative and timeless designs constantly attract new audiences. With brand ‘muses’ that include Harry Styles, who regularly appears in its fashion campaigns, Gucci’s creative director Alessandro Michele is on a roll.

2021 marks 100 years of the iconic brand, and a series of shows and events have celebrated the anniversary. 

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This month, the label is firmly in the spotlight again, with a huge fashion show taking place on Hollywood Boulevard in LA this week. Michele has said he doesn’t want to be tied to the usual Spring and Autumn show schedule – so instead, launched the Gucci Love Parade on an outdoor catwalk.

Stars modelling for the label included Jared Leto, Macaulay Culkin and Jodie Turner-Smith, while the audience included singers Miley Cyrus, Lizzo and Billie Eilish, along with Gwyneth Paltrow and Dakota Johnson, ex wife and current partner of Coldplay’s Chris Martin, and even up-and-coming star Normal People’s Paul Mescal. D

Macaulay Culkin also walked the runway at the Gucci Love Parade

Taking place just outside the Dolby Theatre, which usually hosts the Oscars, Jared Leto was there to promote his role in the upcoming film House of Gucci, in which he plays Paolo Gucci, alongside Lady Gaga. 

House of Gucci trailer

The clothes featured sequins, lace, feathers and structured satin dresses and suits, suggesting the label’s ongoing commitment to body-conscious red-carpet glamour, and a notable nod to Gucci’s famous logo in 70s-inspired prints. A listers (and D listers) will adore it – there were over 100 looks, parading past 500 hand-picked guests. 

House of Gucci also premieres this month. the much-anticipated movie, directed by Bladerunner’s Ridley Scott, tells the story of the scandal-hit Gucci dynasty of the 90s, and is based on the book The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden.

Alongside Gaga and Leto, the film also stars Adam Driver, Jared Leto, Jeremy Irons, Salma Hayek, and Al Pacino.

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Simon Costanza
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