Amazon Prime is getting pricier in Europe in a big way.
On Tuesday, Amazon started sending users notifications in several European countries that prices for Amazon Prime are going up.
For example, in the UK, the monthly Prime subscription will increase from £7.99 to £8.99, while the yearly Prime subscription has gone up from £79 to £95, which is roughly a 20 percent increase.
A message sent to Prime subscribers in the UK .In several other countries the price hikes are even bigger, ranging from a 30 percent increase in Germany to a whopping 43 percent increase in France.
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The new pricing will start applying to renewals starting Sept. 15, Amazon said in the message to customers.
If you currently pay monthly, and want to keep it, if you can afford switch to annual now, to get next year at £79.
Amazon said the price hikes are due to “increased inflation and operating costs.”
“We will keep working to ensure Prime offers exceptional value for members,” Amazon said.
The price increases come a few months after Amazon lifted the prices for Amazon Prime in the U.S. In February 2022, the company started charging $139, instead of $119, for an annual Prime membership.
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