Five Tips For Attracting New Customers In 2023

It costs eight times more to attract new customers than it does to retain them, this is according to business owners and business management literature. Every new customer you attract becomes a walking brochure for your business because word of mouth is still the most powerful marketing tool out there. So as an entrepreneur, you need to strike a balance in your marketing strategy, keep your existing customers happy so they won’t leave, and be able to attract new ones so they will build your client base. Let’s look at how you can attract new customers for your business.

• Ask for referrals

Car dealerships even go as far as incentivising their existing clients for the referrals they give which makes it easier for customers to refer. But even without any monetary incentive if your products are of high quality and meet the client’s needs they will refer your business to family and friends. You can create a system that will actively ask your customers for referrals and you can track them as well. In the social media space, a good hashtag can go a long way in generating traffic to your site or store. You can also ensure you have a good SEO where you can generate links.

• Be Part of the Community

Research has shown that local, independent businesses and government agencies, and business units always strive for people to support businesses in their communities, but people cannot support you if they don’t know you. The best way to get your brand out there is to support community events, it doesn’t have to be big corporate sponsorship if you don’t have the budget. But simple things make a big impact, sponsoring a toy drive for underprivileged kids or handing out branded water at the local marathon. These initiatives will raise your profile and attract new clientele for your business.

Customer service is obviously a big part of this. It’s about customers feeling cared for and catered too. Chatbots can still be an effective change in this area. This is exactly the reason 32red customer service performs well. Customers ask a question, and then get the exact information they need via a simple response from the chatbot or they’re passed onto a human agent for that personal touch to resolve a more complex issue. The key is that the customer is engaged with and spoken to.

• Offer Discounts and Specials for New Customers Only

Introductory offers are a great way to attract new customers, it allows them to test your product or service at a discounted rate and gives you the chance to make them regulars. Online retailers have mastered this by offering coupons on the first online purchase. You can keep track of those customers who have taken up the offer and market other services to them later. It’s also easier for a customer to agree to be on your mailing list when they will benefit from a discount.

• Revamp/Renovate

If your business has a physical location then re-evaluate how your layout, painting, and general design fit into your brand and marketing message. You may need to re-paint, move shelves around or change décor to spruce up the place and align it with the kind of customer you are hoping to attract. This revamp is also applicable to an e-store, the page must be user-friendly and accessible, and checking prices and paying for items must not be a hassle for your customers. At the same time, it shouldn’t be too busy as this will distract your customers from buying.

• Partnership

Strategic partnership with complementary businesses is another way to attract customers, as long as the other business is not in direct competition with you then you can share each other’s client base and resources. For example, if your salon doesn’t have spa services then you can partner with the local spa and offer vouchers. Another complementary partnership example is between restaurants and lodges.

In conclusion

You need both new clients and existing clients to keep your business afloat and growing. Marketing should take up the bulk of your budget as these activities are what will generate income. There are many other things you can do such as ‘recycling’ old clients and making them new clients again. Running a business needs you to be inventive and not afraid of risks, so keep dreaming and keep working.