How to Leverage Guest Posts for SEO as a Lead Generation Strategy

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Here’s the deal, though, you can manually implement lead generation strategies, create lead generation funnels for more automation, or even outsource the entire process if you wish. However, what I am going to share with you is the basics and a starting point to assist you in using search engine optimization to help you get more leads.

With that said, I must also mention this one tidbit of information. It is a long-term strategy. Could you see results quicker? Sure, it’s possible, but it’s not the norm. Therefore, know that this sets you up for long-term growth and success.

To start, let’s discuss what SEO is.


What is SEO? In short, SEO is search engine optimization. To put it simply, SEO is the process of increasing the visibility of your website and driving traffic to its pages when your targeted ideal audience searches for particular keywords or phrases related to your business and its products or services using search engines, such as Google, Safari, Bing and various others.

Furthermore, SEO can also be used on social media platforms for increasing searchability based on keywords, phrases, or hashtags.


What is the difference between SEO and lead generation? Some folks confuse SEO and lead generation as the same; however, they are not. There is a difference between the two, and they are used in conjunction to deliver sales in your business.

What is lead generation? Lead generation is primarily focused on directly marketing your product or services to your ideal audience.

Now, with SEO, as mentioned previously, it’s a long-term strategy where search engines and now social media channels bring leads, your potential clients or customers, to your little corner of the internet when they’re looking for what you have to offer or your area of expertise.

In short, SEO is a traffic driver, not a lead generator, typically.

While both strategies can be successful independently, a marketing campaign that focuses on SEO and lead generation is often most ideal for the success of your business in the long term. Additionally, despite SEO being a traffic driver, that does not mean you cannot leverage it to generate leads—it just requires a strategy.


Per an article in Invicta, they state that 57% of business-to-business (B2B) marketers say that SEO generates more leads than any of their other marketing initiatives. This proves my point that SEO has its significance when helping to generate leads to your growing business.

There are a few things to consider when leveraging SEO as a lead generation strategy. For starters, an SEO strategy has one goal—for a brand to be discovered by your ideal audience when they are searching for what your business has to offer or your unique expertise.

Secondly, to use search engine optimization to be a lead generator, you must know the ideal audience you wish to target. If you do not know whom you are targeting, I strongly suggest you read my article, How to Determine Your Ideal Audience or listen to the episode on The Kayla Show.

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You also need an offer. Whether you’re using a lead magnet, micro-offer, a physical or digital product, or service, it doesn’t matter at the moment—you need something to offer your leads.

Now, since SEO uses the internet search engines to drive traffic (aka leads) to your website and social media channels, content is required. Content helps position you as an authority figure, expert, and visionary leader in your industry while also leaving bread crumbs on the web for your leads to follow to your corner of the internet.

Lucky for you, I have an article and a podcast episode that provides you with details on creating compelling content. Take a look at my article How to Create Content to Attract Your Ideal Audience or listen to the corresponding episode on The Kayla Show.

All right, with that out of the way, let’s discuss the actual strategy for your SEO efforts. Blogging on your website (and others) is the best way to continually add keywords and phrases (or backlinks from other sites) for search engines to find you online. Additionally, using specific keywords, phrases (or long-tail keywords), and hashtags on social media can also help in a similar matter.

I recommend that you publish a new blog article as often as possible. Some professional bloggers post daily, and many have content writers who do this on their behalf. Do I feel you need to follow that strategy? No, I don’t. You want to choose a posting schedule with which you can be consistent and publish quality content. Focus on quality versus quantity.

As a suggestion, you should post no less than twice a month and strive for 1,200 words or more for each article. I encourage my clients to publish a blog article weekly on the same date and at the same time each week (i.e., Every Tuesday at 6:00 am). This becomes a core piece of content that can then be broken up and repurposed to share elsewhere, like social media.

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Scott Baber
Scott Baber
Senior Managing editor

Manages incoming enquiries and advertising. Based in London and very sporty. Worked news and sports desks in local paper after graduating.


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