How Much Does Singer Songwriter Taylor Swift Earn From Brand Deals On Instagram?

Taylor Swift is one of the most notable musicians in Hollywood, Taylor Swift burst onto the Hollywood scene in the early 2000s and has since built a solid reputation for herself within the industry. But how did this happen? The Love Story singer signed her first music publishing deal with Sony/ATV all the way back in 2004, however, it wasn’t until years later that the singer began to gain significant global recognition with her albums Fearless (2008) and Speak Now (2010). Some of her most notable songs include You Belong With Me, Lover, Blank Space, Shake It Off and I Knew You Were Trouble, all of which gained the singer a global following across every corner of the globe.

Fast-forward to the late 2010s, and Swift had become one of the most famous pop stars on the planet, winning countless awards, and accumulating a large yet loyal following along the way. The singer has also successfully completed several worldwide tours, where thousands upon thousands of crazed fans have lined up to see Swift perform some of her greatest hits. There is no denying that all this fame and success has earned the singer a significant fortune. One of her income sources just so happens to be sponsored content on Instagram.

Taylor Swift Has An Estimated Net Worth Of $400 Million

Taylor Swift has an estimated net worth of around $400 million dollars. Much of her earnings will likely come from her incredibly successful career as a musician, with the singer currently being one of the most notable names in Hollywood.

However, she has many other sources of income, including brand deals, record sales, income from worldwide tours, and earnings from merchandise. Her earnings from her tours between the years 2009 and 2018 reportedly sit at an estimated $943 million.

The singer also reportedly has over $90 million worth of real estate, an incredibly large sum. It is important to remember, that these figures have been accumulated over a given period of time.

In actual fact, the singer’s estimated yearly earnings sit at around $150 million.

How Much Does Taylor Swift Earn Per Instagram Post?

For a while now, many fans have been clamoring to know just exactly how much the star makes from a single sponsored post. So, just how much does the Anti-Hero singer earn per post? And where does she rank in terms of other celebrities?

LTaylor Swift earns an estimated $418,970 – $698,283 per sponsored Instagram post, making her one of the top earners on the platform.

This sits her comfortably behind Justin Bieber, who ranks at number eleven, earning a relatively similar $469,820 – $783,033 per sponsored Instagram post.

Although it seems like an incredibly large amount, it would be explained by the sheer amount of reach and influence that Swift has on the social media platform. As of writing, the Love Story singer currently has a grand total of 241 million followers, averaging between 2 million to 4 million likes per post.

However, this is just the amount of people who actually press the like button. Her reach is likely much higher than these figures, and may even span into the nine-figure mark.

The amount that Swift can demand per sponsored Instagram post will likely be dependent upon these figures and is subject to change at any time. It will likely also depend on the brand she is working with and their budget.

Taylor Isn’t The Only High-Earning Instagram Star

Despite raking in such large earnings via the photo-sharing platform, it may come as a surprise to some that in fact, Taylor Swift is not the only well-paid celebrity. Just like Taylor, many other celebrities make lucrative amounts of money via sponsored social media posts, acting as an affluent source of income for many celebrities in the Hollywood world.

Some of the highest earners on the Instagram platform include Kim Kardashian and Kylie Jenner, alongside the rest of their sisters, as well as Dwayne ‘The Rock’ Johnson, Charli D’Amelio, Selena Gomez, Miley Cyrus, and Cristiano Ronaldo.

Like Taylor, each of these celebrities earns an estimated six figures per sponsored Instagram post.

Of course, each deal will differ depending on the budget of the brand and what is expected of the celebrity for the sponsored post, whether it be a single image or multiple media posts.

Despite this, there is no denying that Taylor Swift, alongside many other high-profile celebrities can use the platform as an easy way to top up their income, which is already in the multi-millions.

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Adam Regan
Adam Regan
Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.


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