Meet Singer Chinchilla: Empowering Through Music

Introducing Chinchilla: A Voice of Empowerment in Pop Music

Chinchilla (real name: Daisy Bertenshaw), is a rising singer known as fror their vibrant music scene and hailing from London, and Chinchilla isn’t just making headlines locally; she’s rewriting the narrative with her empowering tunes and unapologetic attitude. Whether she’s belting out anthems of defiance or sharing her journey of independence, Chinchilla is captivating audiences worldwide and leaving an indelible mark on the pop landscape.

With over 9.5 million streams and performances at some of the UK’s most renowned festivals, Hinchilla has quickly garnered attention and acclaim. Notably, she has been nominated for two Estonian Music Awards, cementing her status as a rising talent to watch.

We had the opportunity to catch up with chinchilla singer to discuss her EP ‘Awakening,’ her quarantine experiences, and what’s in store for her music career.

The Early Years: Nurturing Creativity and Inspiration

Growing up in London, CHINCHILLA was immersed in a world of creativity from an early age. Both of her parents worked as actors, instilling in her a deep appreciation for the arts and a spirit of innovation. “My mum’s a real boss,” CHINCHILLA reflects, highlighting her parents’ influential roles in her life. Backstage at theatres, she discovered the magic of imagination, a theme that would later permeate her music and visuals. “I just like this idea of it being a whole world,” she muses, reminiscing about her childhood experiences.

Chinchilla singer Embracing Defiance: Chinchilla’s Message of Liberation

From the outset, Chinchilla’s music has been a rallying cry for those seeking liberation from oppressive forces. In her breakout hit “Cut You Off,” she fearlessly declares, “You’re so f***ing bad for me, still I censor every feeling and profanity.” This raw, unfiltered expression of empowerment has struck a chord with listeners, resonating with anyone who has ever felt trapped in toxic relationships or stifled by societal expectations.

Chinchilla sheds light on the inspiration behind the song, stating, “It’s a f*** you song and a liberation scream. I think that’s what it’s about and the feeling of biting your tongue for so long and then screaming, which is something I feel like I do quite often in my life.”

Musical Beginnings: From School Bands to Solo Pursuits

During her school years, CHINCHILLA’s passion for music blossomed as she played in a band with friends, performing gigs across London. Despite the band’s success, she felt a calling for a solo career, leading to the eventual dissolution of the group. Eager to pursue her musical aspirations further, she enrolled in a creative artistry course at Metropolis Studios, where she explored various facets of the music industry. It was during this time that she was discovered by a management team and released her debut single, “Elements,” marking the beginning of her independent journey in music.

A Journey of Personal Growth: The Making of ‘Awakening’

Hinchilla’s EP ‘Awakening’ is a testament to her personal growth and newfound sense of empowerment. Reflecting on the inspiration behind the record, Hinchilla shares, “Last year I kind of found this new lease of life in myself… I suddenly felt sexy and flirty again and was having so many new thought processes about confidence, empowerment, sexual independence, femininity, infidelity, love, morals, self-respect, and self-worth.”

Each track on the EP offers a glimpse into Hinchilla’s journey of self-discovery and empowerment, capturing the essence of her ‘sexual awakening’ with infectious energy and raw honesty.

Empowerment Through Adversity: Chinchilla’s Journey to Independence

Chinchilla’s path to success hasn’t been without its challenges. After parting ways with a major label in 2022, she found herself at a crossroads, grappling with uncertainty and self-doubt. However, instead of succumbing to defeat, Chinchilla embraced her newfound freedom and embarked on a journey of self-discovery and empowerment.

“It’s been the best f***ing thing ever,” Chinchilla reflects on her decision to go independent. “I burnt any yearning for the industry’s approval to the ground, and that’s when it all started working.”

Now, under her own imprint, Chinchilla Music Ltd., she’s calling the shots and charting her own course in the music industry. With each release, she’s not only showcasing her musical prowess but also inspiring others to reclaim their power and pursue their dreams with unwavering determination.

Defining her Sound: Chinchilla’s Unique Musical Identity

Describing her music as “feisty pop,” Chinchilla defies categorization, blending elements of pop, R&B, and rock to create a sound that is uniquely her own. However, if there’s one word that defines her musical identity, it’s empowerment.

“Empowerment is always my main holy grail,” Chinchilla asserts. “That’s the word I always like and the one that means the most to me and what I want to do with my music.”

Drawing inspiration from trailblazers like Beyoncé, Chinchilla aims to uplift and inspire her audience with every song, infusing her music with messages of self-love, resilience, and empowerment.

A Journey of Independence: From Graduation to Global Recognition

Following the release of “Elements,” CHINCHILLA embarked on a series of independent releases, culminating in her 2020 EP, “Awakening.” Despite the challenges posed by the global pandemic, she hit the road in support of her EP, opening shows around Europe and catching the attention of industry insiders. A chance encounter with an A&R person from Sony Germany led to a record deal, but the partnership ultimately fell through due to logistical constraints.

Undeterred, CHINCHILLA decided to chart her own path, parting ways with her label and management to pursue her artistic vision independently. Armed with determination and a trusty flip-chart, she meticulously planned her next moves, culminating in the viral success of “Little Girl Gone” on TikTok. The track’s popularity catapulted her into the spotlight, attracting interest from major labels and reaffirming her status as a rising star in the music industry.

A Personal Journey: Favorite Tracks and Creative Challenges

For Hinchilla, the process of creating ‘Awakening’ was both exhilarating and cathartic. “Literally, this whole EP was so fun to create,” she remarks. “If I had to pick, I’d say ‘One Time’ was the most fun to create… On the flip side, ‘Shadows’ was probably the hardest to write as it’s the most personal.”

Drawing inspiration from a diverse range of artists including Beyoncé, Rihanna, and Lizzo, Hinchilla infuses her music with a unique blend of influences, resulting in a sound that is distinctly her own.

The Ren-Chinchilla Connection: A Bond Forged in Music

Ren, another rising star in the music industry, shares a close bond with Chinchilla. Their friendship, rooted in years of collaboration and mutual respect, is a testament to the power of shared experiences and creative synergy.

“We’re very tight and musically quite similar too,” Chinchilla singer reveals. “We come up with a lot of the same ideas and things like, quite literally the other day, I met him and it turned out we’d designed the same merch!”

As they navigate the highs and lows of the music industry together, Chinchilla and Ren find solace and strength in their connection, supporting each other through every triumph and setback.

Embracing Chinchilla singer Collaboration and Creative Freedom

With her latest single, “Cut You Off,” CHINCHILLA continues to assert her creative independence while embracing collaboration and artistic experimentation. Co-producing the track and co-directing its accompanying video, she brings her bold vision to life, infusing her signature style with a fresh dose of wit and vitality. Despite her headstrong approach, CHINCHILLA remains open to collaboration, recognizing the value of working with like-minded creatives to fuel her artistic evolution.

Embracing Creativity in Quarantine

Like many artists, Hinchilla has found solace in creativity during quarantine. “Lockdown has given me the time, liberty, and creativity to come up with some really different stuff,” she reveals. “I think it is forcing everyone to become more creative, so for the music scene, it’ll be a mega exciting time.”

What’s Next for Hinchilla?

As for what the future holds, Hinchilla remains tight-lipped but hints at exciting developments on the horizon. “I have some exciting things going on, but I’m keeping my cards close to my chest!” she teases. “Just you WAIT for the Hinchilla madness that is birthed out of this.”

In Conclusion: Chinchilla’s Impact on the Music World

As Chinchilla’s star continues to rise, one thing is clear: she’s not just a pop artist; she’s a beacon of empowerment in a world that often seeks to silence voices like hers. With her infectious energy and unwavering determination, Chinchilla is destined to leave an indelible mark on the music industry and inspire countless individuals to embrace their power and chart their own path to success.

In a world where conformity often reigns supreme, Chinchilla stands out as a beacon of authenticity and empowerment. Through her music and her journey as an independent artist, she continues to inspire countless individuals to embrace their true selves and defy the odds.

As chinchilla singer star continues to rise, one thing is clear: Chinchilla isn’t just a pop artist; she’s a force to be reckoned with—a chinchilla singer on a mission to change the world, one empowering anthem at a time.

Author Profile

Adam Regan
Adam Regan
Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.


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