5 Types of Agencies That Are Changing the Marketing World

In today’s digital world, standing out from the crowd requires game changing marketing. If you want your brand to be a success, you must invest time, energy, and money into a unique and authentic marketing strategy.

Easier said than done, right? Unless you’re a marketing expert, it’s hard to know where to start. It can feel like the number of channels and tactics available grows at an exponential rate year over year.

That’s where a marketing agency comes in. The right marketing agency can help you cut through the noise to get noticed by the right people at the right time. Here are five types of marketing agencies that are changing the marketing world today — so you can take your marketing strategy to the next level.

1. Native Advertising Agencies

A native advertising agency is an agency which provides native ad services to customers. These agencies are some of the most innovative in the business — exploring cutting edge paid media strategies that are driving massive results for their clients.

Native media is a type of paid advertising where the ads match the look and feel of the website or platform on which they appear. In other words, they appear as if they are already part of the surrounding media. Because these ads don’t really look like ads, they are less disruptive to a user’s experience. This increases the likelihood that a user will engage with the content and visit the client’s website.

Native advertising agencies understand this game changing marketing tactic inside and out. The right native ad agency will use creative design and copywriting alongside cutting edge digital marketing tactics to drive incredible results for your business. Which is why these agencies are one of the most innovative types of agencies operating today.

2. Experiential Marketing Agencies

Did you take a selfie with the Barbie logo when the movie came out? Or maybe you’ve watched an extreme sport event sponsored by Red Bull recently. If you’ve gone to a football game or music festival in the U.S. in the last five years, you’ve probably visited a Bud Light Lime sponsored beer garden. Why do these things stick in your mind? Because they are outstanding examples of experiential marketing.

Experiential marketing agencies are changing the world of marketing because they don’t just advertise brands, they bring brands to life. These agencies throw events, invent interactive promotions, and generally create some of the most engaging and exciting ideas in marketing.

Red Bull is probably the best example of the power of experiential marketing today. When it first came out, Red Bull was just an energy drink. Then, they started sponsoring athletes and athletic events. Consumers could witness athletes performing daring stunts and pushing their limits while fueled by Red Bull. This reinforced the idea that consuming the product could provide a similar boost of energy and vitality. 

Through experiential marketing, Red Bull brought their slogan “Red Bull gives you wings” to life. And it made their brand one of the most recognizable in the world. That’s what makes experiential marketing agencies so powerful. They bring brands to life in bigger-than-life ways, and in doing so, can transform an everyday brand into a household name.

3. Branding Agencies

Defining your brand’s personality and style is perhaps one of the most important elements of your marketing strategy. That’s where branding agencies come in. The world’s best branding agencies are creative powerhouses that understand the power of a brand and help you define your style.

Their teams are some of the most creative and curious people you’ll ever meet. Copywriters, graphic designers, video producers, and market researchers all work together to define a brand. They consider the tone of voice, messaging strategy, and visual elements that will effectively convey the brand’s identity and connect with its target audience.

The end result? You’ll have a branded look and feel that you can use across the entirety of your marketing strategy. From your web design to your email marketing campaigns, every touchpoint with your audience will reflect a consistent and compelling brand identity. And more importantly, you’ll have a brand identity that can stand out from the crowd. Your customers will notice you, not your competition.

4. Social Media Marketing Agencies

Social media is a tricky medium. Everyone thinks they are an expert at it. But sharing shots from your weekend on Instagram is not the same as managing the social media presence of a brand.

Social media is always evolving. In the past few years we’ve seen the rise of TikTok, the crash and burn of Twitter, and the release of Threads. To stay in front of your audience, you need to reinvent your content to match these shifting trends. A social media marketing agency can do that for you, producing content that rises to the top of your customers’ feeds. 

Social media users are savvy. They know when a brand is being authentic and when a brand is pandering. And if users think you’re pandering, they are going to unfollow you in a heartbeat. The best social media marketing agencies can navigate this complexity with ease. They craft social media content that shares your brand’s personality, message, and offerings in a fun, engaging, and authentic way. This approach allows you to grow your audience, not lose them.

5. Email Marketing Agencies

Last, but not least, are email marketing agencies. These agencies have seen an incredible renaissance over the past few years. Five years ago, most marketers would tell you email was dead. Then, 2020 happened and people around the world started working from home.

Suddenly, the email inbox was our connection to the world, and email marketing emerged as a vital digital marketing channel. Email marketing agencies seized this moment and invented new, creative ways to conduct email marketing campaigns.

The best email marketing agencies never stop reinventing email marketing. They consistently try new email strategies, testing and retesting their assumptions to get the best results for their clients. If you want better results from your email marketing, hiring an email marketing agency can deliver remarkable outcomes for your business.

Make A Bigger Splash

Choosing the right marketing agency is only half the battle. To get the most out of your marketing strategy, you need clearly defined goals and objectives. But once you know what you want to achieve, these world-changing marketing agencies can help you get there.