A Legendary Host: How To Create A Business Event That People Remember

Whether you are launching your business or looking to create a networking day, hosting a brilliant event is a great move for your reputation. If executed properly, your business event can open doors to all kinds of connections. You can also boost your brand and leave a brilliant impression on everyone. Not all events are the same as the last, however. If you want people to remember your event, it needs to do more than just tick a few boxes.

There is a huge difference between a legendary gathering and a reasonably forgettable evening. It all comes down to your creativity and how much you plan things. If you really want to stand out, you must think about the slightest attention to detail. You don’t need to burn a hole in your pocket; it’s just a case of thinking about what inspires and engages people. In this post, we are going to talk about a few essential elements that will help you create a business event that sticks in people’s minds. Let’s get started:

Create An Experience – Not A Schedule

It wouldn’t make sense just to plan a simple itinerary. Instead, think about the experience your guests are going to go through. Think about their arrival all the way to their departure. This kind of idea doesn’t have to be as daunting as it might initially seem. Small details such as music and lighting can set the right tone at the beginning. Don’t just cram speeches and formalities into the day. If your event flows properly and is not a rigid agenda, people are more likely to enjoy and remember it.

Choose A Venue That Speaks To People

A venue is supposed to do more than house people. It should indirectly tell them a story about what they’ll be doing with their time. Choose an area that reflects both your brand’s persona and what you are hoping to achieve. Whether we’re talking about a sleek rooftop bar or an iconic building, the setting should have real purpose. The right space creates instant intrigue and gets the people talking.

Make Everyone A VIP

You might think that making people feel special is a tough task. The truth is that it doesn’t take too much to make this happen. The likes of thoughtful goody bags and a friendly post at the door can do so much for you. If possible, surprise moments or unexpected treats can be helpful. You could create custom metals from The Medal Factory when dishing out awards and milestones. You would be giving them something tangible to talk about.

Follow Up Meaningfully

The magic doesn’t have to end when the event does. You should do whatever you can to follow up with attendees. The likes of a highlight video or a simple thank you email could go a long way. When you make the effort to stay connected with everyone, the event becomes more than just a distant memory. Instead, it will become the beginning of something glorious.

Author Profile

Adam Regan

Deputy Editor

Features and account management. 3 years media experience. Previously covered features for online and print editions.

Email Adam@MarkMeets.com