Caprice Bourret Net Worth and Career

Caprice Bourret Net Worth in 2026

Caprice Bourret net worth is estimated at approximately £24 million, equivalent to roughly $30 million depending on the exchange rate. The model, businesswoman, television personality and film producer has not confirmed an exact figure, so published totals should be treated as estimates rather than verified financial statements.

Known professionally simply as Caprice, she first became famous as one of Britain’s most photographed models during the late 1990s and early 2000s. She subsequently turned that public profile into several sources of income, including fashion licensing, property investment, reality television, theatre and independent film production.

Her financial story is particularly interesting because modelling was only its starting point. Rather than relying indefinitely on magazine shoots and public appearances, Caprice used her early earnings to buy property and establish the By Caprice consumer brand.

More recently, she has moved into producing and starring in romantic and Christmas television films through JJLove Productions.

Caprice Bourret profile	Details
Estimated net worth	Approximately £24 million ($30 million)
Full name	Caprice Bourret
Professional name	Caprice
Date of birth	24 October 1971
Birthplace	Hacienda Heights, California
Nationality	American and British
Main professions	Model, businesswoman, producer and television personality
Best-known business	By Caprice
Production company	JJLove Productions
Husband	Ty Comfort
Children	Two sons, Jett and Jax
Main sources of wealth	Modelling, licensing, property and film production

How Did Caprice Bourret Make Her Money?

Caprice Bourret’s estimated wealth has been built through several stages of her career rather than one salary or business deal.

Her reported income sources include:

Modelling and magazine work
Advertising and endorsement agreements
By Caprice lingerie and homeware
Property purchases and sales
Television appearances
Theatre and acting
Film production and international distribution

There is no public document confirming how much each activity added to her personal fortune. Company turnover, property sale prices and production revenue should not automatically be treated as money held personally by Caprice.

Her own account of her finances nevertheless shows that she invested modelling income early and continued adding new business interests as her public profile changed.

From California to British Modelling Fame

Caprice was born in Hacienda Heights, California, and raised largely by her mother after her parents separated. She attended Bishop Amat Memorial High School and began working during her teenage years.

Her career changed after she moved to Britain in her early twenties. Caprice quickly became a familiar presence in newspapers, magazines and advertising campaigns.

At the height of her modelling career, she appeared on more than 350 magazine covers. Publications associated with her career include Vogue, GQ, Cosmopolitan, Esquire, Maxim and Playboy.

The number and variety of those appearances helped her become known well beyond the traditional fashion industry. Caprice appeared at red-carpet events, awards ceremonies and television launches at a time when magazine covers and tabloid photographs could turn models into nationally recognised celebrities.

MarkMeets documented Caprice among the guests attending major events in its archive of London film premieres held during 2011.

How Much Did Caprice Earn From Modelling?

Caprice has not published a complete record of her modelling fees, but she has discussed some of the larger payments from that period.

In a 2026 interview about her personal finances, she said a Paradise Poker campaign paid her $1 million when she was 25. Instead of spending the entire fee, she used much of it to begin investing in property.

That decision appears to have been one of the most important points in the development of Caprice Bourret’s net worth. Modelling income can be unpredictable and heavily dependent on age, trends and public demand. Property gave her an asset that could increase in value after an advertising campaign had ended.

Large fees should still be viewed as gross income rather than pure profit. Tax, agency commission, management costs, travel and professional expenses can reduce the amount retained by a model.

Caprice’s earnings were also not limited to magazine work. Advertising, personal appearances, commercial partnerships and the use of her image added other ways to earn from her fame.

Property Became an Early Source of Wealth

Caprice has spoken openly about treating property as an investment rather than simply buying expensive homes.

After earning the reported $1 million advertising fee, she began purchasing properties that could be improved and later sold. She has said that she owned as many as eight properties at one stage.

One of her earliest personal purchases was a townhouse in Hurlingham Square, Fulham. Caprice recalled paying between £400,000 and £500,000 before eventually selling it at a profit of several hundred thousand pounds.

She also invested in property in Ibiza. According to Caprice, she sold her first home on the island for a large enough profit that her next Ibiza property was effectively covered by the gain.

Property prices and profits can be reduced by renovation costs, finance, maintenance and tax, so sale prices alone cannot prove somebody’s net worth. Her comments do, however, confirm that property has played a serious role in her long-term financial planning.

Caprice has said she examines whether a property can be resold before allowing its appearance to influence her decision. That commercial approach helps explain how modelling income was converted into longer-lasting assets.

The Launch of By Caprice

The biggest business behind Caprice Bourret’s net worth is the brand bearing her name.

By Caprice began with lingerie before expanding into related fashion and homeware products. Caprice initially worked through licensing arrangements, including a partnership with Debenhams, before taking greater control of the company herself.

Celebrity-branded products are common, but Caprice’s involvement went beyond lending her name to a short campaign. She became closely involved in sourcing, marketing, retail relationships and the financial risks attached to holding stock.

Companies House records show that BCPL Limited, previously named By Caprice Lingerie Limited, was incorporated in September 2005. The business remains active, with Caprice listed as a director. Its registered activities include the retail sale of textiles and clothing.

This public record verifies the existence and longevity of the company, but its accounts should not be confused with Caprice’s personal bank balance. A company can hold assets, liabilities and retained earnings that belong to the business rather than its director.

By Caprice Was Not an Overnight Success

The polished image attached to a celebrity fashion label can hide the costs and risks involved in building it.

Caprice has revealed that she invested between £40,000 and £50,000 in a hair-straightener business that did not succeed. She said the market was already crowded and that she had not carried out enough research before investing.

By Caprice later encountered its own serious financial problem. The company bought products in US dollars while selling them in pounds. During the 2008 financial crisis, currency movements reportedly cost the business close to £1 million.

Caprice described the loss as a lesson in protecting a company against exchange-rate changes. She continued with the business rather than treating the setback as the end of her commercial career.

Those details provide a more credible explanation of her wealth than simply stating that every venture succeeded. Business ownership can produce large returns, but it can also require substantial capital and create losses that are invisible to the public.

Television Helped Maintain Her Profile

Caprice remained visible on British television after her busiest modelling years.

Her credits include:

Being Caprice
Celebrity Big Brother
Ladies of London
The Jump
Dancing on Ice
Come Dine with Me
Celebrity MasterChef
Celebs on the Farm

Reality television can provide appearance fees, but its financial value also comes from renewed press coverage and increased recognition. A programme can attract new customers to an existing business or remind viewers of a celebrity’s products.

Caprice appeared in the first series of Bravo’s Ladies of London, which followed a group of British and American women living in the capital. Her American background and long-established place in British celebrity culture made her a natural fit for the programme.

Her involvement in The Jump was reported by MarkMeets when she joined the celebrity line-up for the Channel 4 competition.

Caprice also competed in Dancing on Ice in 2020. Participation in high-profile programmes kept her in the public eye while By Caprice and her property interests continued away from television.

Theatre, Acting and Music

Caprice’s career has included several projects beyond modelling and reality television.

She appeared in West End productions of Rent and The Vagina Monologues. She also acquired the rights to produce and star in Debbie Does Dallas: The Musical in London.

Theatre is unlikely to account for the largest part of Caprice Bourret’s net worth, but the work demonstrated her ability to move between different sections of the entertainment business.

She also signed with Virgin Records and released music including “Oh Yeah” and “Once Around the Sun”. The singles did not establish a long-running recording career, but they formed part of a period in which Caprice’s name and image were used across several areas of popular culture.

Film and television acting credits followed, including appearances in Baywatch, Hollyoaks: After Hours and a number of independently produced films.

Caprice Bourret’s Film Production Company

Caprice began a new stage of her career by launching JJLove Productions in 2023. The company’s name is taken from her two sons, Jett and Jax.

Companies House identifies Caprice as the sole active director of JJLove Productions Limited, which was incorporated in February 2023. The official company record can be viewed through Companies House. GOV.UK

Her production work focuses mainly on romance and seasonal television films. Projects include:

A European Christmas
A Toast to Love
A Scottish Christmas Secret
A Royal Romance in Ibiza
An English Christmas Wish

Caprice has taken both producing and acting roles in these films. That approach gives her a greater share of the responsibility but also more control over budgets, casting, sales and distribution.

Her official biography states that A Scottish Christmas Secret premiered in the United States through Amazon Prime and aired in Britain on Channel 5. It reportedly became the most popular Christmas film on My5 following its release. Caprice’s official website outlines her recent production projects. Caprice Bourret

How Does Caprice Make Money From Films?

Producing a television film differs from receiving a one-off acting salary.

A producer must arrange financing, manage costs and secure buyers. Revenue may come from selling broadcast or streaming rights in several countries. A successful title can continue generating money if additional broadcasters or platforms acquire it.

Caprice has said that one of her Ibiza films recovered twice its production investment through two sales. She has also described a working cycle involving months of preparation, a relatively short filming period and several months of post-production before international sales begin.

She has not disclosed individual production budgets or personal profits, meaning it would be unsafe to assign an exact value to JJLove Productions when calculating Caprice Bourret’s net worth.

Producing several films does show that she is building another commercial operation instead of relying only on past modelling income.

Is Caprice Bourret Really Worth £24 Million?

The £24 million estimate has been widely repeated in British media, while US-focused websites often place Caprice Bourret’s net worth at around $30 million.

Neither figure has been verified by Caprice, her accountant or a complete set of personal financial documents. In 2026, when asked directly about her wealth, she declined to provide a total.

A figure in this range may be plausible given her modelling income, property portfolio and long-running business interests, but it cannot be presented as an established fact.

A reliable wealth estimate would need access to:

Current property valuations
Outstanding mortgages
Personal investments and pensions
Company ownership and retained profits
Tax liabilities
Production-company assets and debts
Cash and other private holdings

Those records are not publicly available in full. For that reason, MarkMeets describes £24 million as a reported estimate rather than a confirmed fortune.

Is Her Husband’s Wealth Included?

Caprice is married to financier Ty Comfort, but his reported wealth should not automatically be included in estimates of her individual net worth.

The couple began their relationship in 2011 and married in 2019. They have two sons, Jett and Jax, who were born weeks apart after Caprice became pregnant while the couple were also expecting a child through a surrogate.

Caprice has built her own income through modelling, property, By Caprice and film production. Referring to the couple’s combined wealth without access to their financial arrangements would risk overstating or understating the assets belonging to either person.

The £24 million estimate discussed here relates to Caprice’s reported personal wealth rather than adding every figure associated with her husband.

Caprice’s Approach to Money

Despite her public image, Caprice has described herself as cautious with money.

She has said that periods of financial difficulty early in her career made her reluctant to spend without considering the long-term effect. Even after receiving large modelling and advertising fees, she prioritised property, pensions and business investment.

Caprice has also discussed flying in economy and checking her own spreadsheets and accounts. Those choices do not prove a particular net worth, but they show that she separates public glamour from private financial planning.

Her experience includes both profitable decisions and expensive mistakes. Property and By Caprice produced opportunities, while the unsuccessful hair business and currency losses showed how quickly capital can disappear.

That mixture makes her career a more useful business story than a simple list of assets.

Charity and Brain Tumour Research

Caprice was diagnosed with a brain tumour in 2017 after experiencing symptoms while taking part in The Jump. The tumour was treated surgically.

Following her experience, she became a supporter of Brain Tumour Research and has contributed both time and money to the cause. She has also supported charities working with women and children.

Caprice told The Times in 2026 that helping others is one reason she continues to value earning money. She described making a donation that allowed children at an orphanage in Ibiza to visit Disneyland. thetimes.com

Charitable donations are private expenditure and should not be used to inflate a net-worth estimate. They are, however, an important part of how Caprice says she chooses to use her financial success.

What Caprice Bourret Does Now

Caprice continues to work in entertainment, but film production has become a larger part of her career.

Through JJLove Productions, she develops romantic and Christmas films intended for broadcasters and streaming platforms in several countries. She often combines producing with an on-screen role, allowing her to oversee projects while remaining visible to audiences.

Her 2026 slate includes A Royal Romance in Ibiza and An English Christmas Wish. The latter stars Caprice alongside James Robinson and Victoria Ekanoye, according to the production company’s published project information.

By Caprice and her other company interests also remain part of her business history. Companies House continues to list active appointments for Caprice Enterprises Limited, BCPL Limited and JJLove Productions Limited. GOV.UK

How Caprice’s Wealth Compares With Other Models

Caprice belongs to a generation of models who became celebrities before social media allowed people to build large audiences independently.

Her career differs from that of modern figures such as Kendall Jenner, whose modelling, television work and commercial influence developed alongside social platforms. Readers can compare their approaches in our article examining Kendall Jenner’s wealth and business career.

Caprice also shares part of her career route with Cameron Diaz, who worked as a model before moving into film and business. Read more about Cameron Diaz’s net worth and career.

The important distinction is that Caprice created a recognisable retail name at a time when celebrity-owned fashion labels were far less common. Her shift into property and production also reduced her dependence on modelling as she grew older.

Frequently Asked Questions

What is Caprice Bourret’s net worth?

Caprice Bourret’s net worth is estimated at approximately £24 million, or around $30 million. The exact amount has not been publicly confirmed.

How did Caprice Bourret become rich?

She earned money from modelling and advertising before investing in property and launching By Caprice. Her later income has included television, theatre and film production.

What is By Caprice?

By Caprice is the consumer brand founded by Caprice Bourret. It became known for lingerie before expanding into homeware and related products.

Does Caprice still own By Caprice?

Caprice remains listed as a director of BCPL Limited, formerly called By Caprice Lingerie Limited. The company remains active according to Companies House.

How many magazine covers has Caprice appeared on?

Caprice has been credited with appearing on more than 350 magazine covers during her modelling career.

Is Caprice British or American?

She was born in California and is American by birth. Companies House records also identify her as holding British nationality in some corporate appointments.

Is Caprice Bourret married?

Yes. She is married to financier Ty Comfort. The couple married in 2019 and have two sons.

What television programmes has Caprice appeared in?

Her television credits include Celebrity Big Brother, Ladies of London, The Jump, Dancing on Ice, Celebrity MasterChef and Celebs on the Farm.

What films has Caprice produced?

Her recent productions include A European Christmas, A Toast to Love, A Scottish Christmas Secret, A Royal Romance in Ibiza and An English Christmas Wish.

What is JJLove Productions?

JJLove Productions is the film company Caprice established in 2023. It develops and produces romance and Christmas films for international distribution.

Does Caprice own property in Ibiza?

Caprice has discussed buying and selling homes in Ibiza. She has said that the profit from an earlier property helped cover the cost of a later home on the island.

Has Caprice confirmed that she is worth £24 million?

No. She has discussed individual earnings, property investments and business losses, but she has not confirmed her total personal wealth.

Final Estimate

Caprice Bourret’s net worth in 2026 is estimated at approximately £24 million, or around $30 million.

Modelling provided the money and public recognition that started her career, but property and By Caprice appear to have played the largest roles in creating longer-term wealth. Television, theatre and advertising maintained her profile, while JJLove Productions has opened a newer source of potential income.

The estimate remains unverified because her current assets, debts, pensions, company holdings and property values are private. What can be confirmed is that Caprice turned a highly visible modelling career into a series of business ventures lasting more than 25 years.

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