Reflecting what Brits are interested in online, popular queries on Google have changed over time depending on events, trends and seasonal changes. However, popular queries such as those relating to online shopping, entertainment, news and health have not lost their relevance over time. Remarkably, entertainment-related queries have always prevailed in the UK, with people searching for their favourite music, films, TV shows and celebrities. In addition, from the legalisation of online gambling to the present day, online gaming, gambling and sports betting have been very popular.
News-Related Queries
News websites are always in high demand by Brits. However, the number of searches on Google for the latest news increases significantly in times of crisis or instability. For example, in 2020, when the COVID-19 pandemic was in full swing, many UK people searched for tons of information about the dangerous virus. A similar situation was observed when there was heated talk about the UK’s impending exit from the European Union and the events associated with it. Thus, during the Brexit process, people searched for news and updates on the negotiations.
Online Shopping-Related Queries
The number of search queries regarding online shopping has risen significantly in recent years. Firstly, this is due to the development of e-commerce platforms and more effective digital marketing tools. Secondly, the aforementioned COVID-19 pandemic, when many people were forced to stay at home and order products and services online, has also contributed to this. Although the most acute phase of the pandemic is now behind us, more and more people are turning to online shopping.
Statistics show that the largest number of requests for online shopping is for clothing and household goods. In addition, there has been a significant increase in requests for bargains and discount coupons as people look for ways to save money.
Health-Related Queries
Rooted in the origins of the global web, health searches have always been amongst the most popular. Many people search for information on symptoms of various diseases, treatment options and health specialists. According to experts, enquiries related to mental health have increased significantly in recent years as more and more people realise the importance of looking after their emotional well-being.
Gambling-Related Queries
With the development of the online gambling industry making popular games like blackjack, poker and bingo available to everyone, the number of searches performed on Google for gambling games has increased. People especially often search for gambling site reviews in an effort to find a reliable and trustworthy gambling platform. This is why UK online casino reviews are very popular with gambling enthusiasts.
There are many reasons why searches related to online casino reviews have become so common. Firstly, online casino reviews are a valuable source of information for players looking for safe and reliable gambling. Covering many different aspects such as the variety of games, providers, financial operations, bonus offers, customer support and overall user experience, online casino reviews help determine the best online gambling destination.
With many operators, gambling sites and providers, online gambling in the UK is a huge industry marked by a high level of competition. Reviews of gambling sites can be used as part of a marketing strategy to build trust and credibility in the eyes of potential customers. However, to achieve this, operators have to constantly work on improving the services they provide to get good reviews from reputable online portals.
Finally, another factor contributing to the booming online gambling industry is the growing trend of mobile casino games. As more and more people are using their mobile devices to access the internet, online casinos have had to adapt to meet the needs of this growing market. Mobile-friendly websites and apps have become a key feature of online casinos, and players are looking for better solutions to enjoy gambling right on the move.
Most Popular Apps in the UK
According to Statista, the most popular apps in the UK are entertainment apps as well as mobile versions of social platforms. Here’s a list of the most downloaded apps in the UK in 2021:
· TikTok, a social media app for short videos that has grown in popularity over the past few years.
· WhatsApp, a messaging app that allows users to send text, voice and video messages and make voice and video calls.
· YouTube, a video hosting service app that allows users to upload, share and view videos on a variety of topics.
· Instagram, a popular social media platform app that allows users to share photos and videos as well as to follow and interact with other users.
· Facebook, a social media app that allows users to connect with friends and family, join groups, share photos and updates.
· Snapchat, a similar to Instagram, this app allows users to send photos and videos that disappear after viewing.
· Zoom, a video conferencing app that became popular during the COVID-19 pandemic for remote working and virtual meetings.
· Spotify, a music streaming app that allows users to listen to millions of songs, create playlists and discover new music.
· Amazon, an e-commerce app that allows users to browse and purchase products from Amazon’s vast online marketplace.
· Google Maps, a mapping and navigation application that helps users find their way to their destination and locate nearby attractions.
To find out which apps are the most popular today, simply visit the app marketplace for your platform, such as the App Store or Google Play.
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